WPP's new Soho Group staffing up for Yahoo!
[New York] WPP Group's new Soho Square unit, formed to handle new client Yahoo!, is hiring a core team to support the client and Soho Square Managing Partner Elizabeth Talerman said she can look inside and outside of WPP for candidates. Soho Square won Yahoo! from Black Rocket, San Francisco, a unit of Havas Euro RSCG Worldwide. Ms. Talerman, who most recently ran her own consultancy, had previously been a senior planner and account director on IBM at WPP's Ogilvy & Mather Worldwide, New York.
Mandy Moore signed for Campbell soup drive
[Camden, N.J.] Campbell Soup Co. has signed a deal with pop star/actress Mandy Moore for promotions and advertising for its soup brands. The deal with Ms. Moore, long in the works, is part of a larger communi-cations effort Campbell is waging this fall to reach out more specifically to individual target groups, among them teens and young adults. A Campbell spokesman confirmed Ms. Moore has been signed but gave no further details. Omnicom Group's BBDO Worldwide, New York, handles advertising for Campbell soups.
Grey, Campbell-Ewald duel for Kmart account
[Troy, Mich.] The Kmart advertising review was cut to two finalists, Interpublic's Campbell-Ewald, Warren, Mich., and Grey Global Group's Grey Worldwide, New York, said executives familiar with the search. The two were among six agencies that pitched ideas to Kmart management at a special meeting in Aspen, Colo., at the end of July. Kmart spending plans were not known. The struggling mass-market retailer spent an estimated $267 million in measured media last year, according to TNS Media Intelligence/CMR.
New Carat unit formed to develop sponsorships
[New York] Aegis Group's Carat North America is launching Carat Sponsorship Solutions, New York, to develop sponsorship opportunities for Carat clients in sports, music, entertainment and cause-related areas. Diane Karle, previously VP-business development at independent sports and entertainment marketing company IMG, was named senior VP-managing director of the new Carat unit.
Goodby wins shootout for Diamond nuts work
[San Francisco] Nut marketer Diamond of California awarded its advertising account to Omnicom Group's Goodby, Silverstein & Partners after a highly charged review that pitted three top San Francisco shops against one another: Goodby, Omnicom sibling TBWA/Chiat/Day and WPP Group's J. Walter Thompson. Spending on the account was said to between $5 million and $10 million. See AdAge.com QwikFIND aao91f
July mag pages flat; autos, cosmetics up
[New York] Ad pages at magazines audited by Publishers Information Bureau declined 0.2% in July from a year ago but remained 1.6% ahead of 2002 for the year-to-date through July. Strong ad page growth categories thus far this year are automotive (up 16.8% for July and 21.4% for the year) and cosmetics (up 23.8% for July and 8.5% for the year). Retail ad pages were up 35.6% in July over last year (though up only 1.7% through the first seven months of 2003.
Radio ad spending climbed 2% in June
[New York] Radio ad revenue for June was up 2% over the year ago period, the Radio Advertising Bureau said, and up 3% for the first half. In June, local ad spending was flat while national ad spending was up 7% over last year. For the first half, local ad spending was up 1% and national up 7%.
Outback names Doner for local media work
[Tampa, Fla.] Outback Steakhouse assigned local media buying and planning to Doner, the independent ad agency said, from Omnicom Group's PHD, New York. The account includes Australian-themed Outback Steakhouse and Carrabba's Italian Grill, and will be handled from Doner's Tampa office. Spending was estimated to be $30 million. Omnicom's OMD, New York, handles national media buying and planning for the brands. See AdAge.com QwikFIND aao91i
FYI . . .
Online travel services provider Travelocity tapped Rojek Cuther Group, Cleveland, to conduct a review for its estimated $40 million account, said executives close to the review. Travelocity and Rojek Cutler declined to comment. ... Bacardi USA is meeting with agencies on an unspecified project. A Bacardi spokeswoman confirmed the review but disclosed no details about the assignment. Bacardi is meeting with both roster shops and outside agencies, said executives close to the review. Bacardi agencies include Interpublic Group of Cos.' McCann-Erickson Worldwide and Avrett Free & Ginsberg, both New York. ... Award-winning creative directors Linus Karlsson and Paul Malmstrom are leaving Publicis Groupe's Fallon, New York, to join London-based Mother as creative directors in its New York office, its first outpost in the U.S. At Mother, they join strategist Andrew Deitchman, formerly of WPP Group's Red Cell in London. Fallon said it will seek successors for the pair in its New York office. ... Washington State Lottery Executive Director Anthony Molica, 54, was named director of the California Lottery, which is about to begin its third attempt to select an agency for its ad contract. See related story on P. 10. ... Fledgling cable TV network College Sports Television will announce a strategic partnership with the U.S. Olympic Committee Aug. 11. Terms and further details were not disclosed. ... DaimlerChrysler's Chrysler Group is a launch advertiser as AOL TimeWarner's America Online relaunches its Autos channel. Chrysler said its online spending is up 20% from 2002. Edmunds, Kelly Blue Book, AutoTrader and Consumer Reports will be exclusive content providers to the America Online channel. The search-based channel's tagline: "The cars you want from the names you trust." Separately, General Motors Corp. relaunched its GM BuyPower online shopping and buying Web site with a series of new features. Online advertising and a sweepstakes promotion support the launch. The Zentropy Partners, Los Angeles, unit of Interpublic's McCann-Erickson Worldwide, handles.