Major Jeep campaign set for `Trail Rated' program
[Auburn Hills, Mich.] DaimlerChrysler's Jeep will break a major ad campaign in mid-October touting its new trademarked "Jeep Trail Rated" off-road capabilities. Jeep developed criteria in five areas, including water fording, for its three 2004 models with four-wheel drive. Each of four TV spots will focus on one of the five areas. Omnicom Group's BBDO, Troy, Mich., also created six print ads showing Jeeps meeting the requirements, backed by the Nevada Automotive Test Center.
Jeep's 4X4 models will carry the new trail-rated badge. Spending was not disclosed. Jeep was backed by an estimated $143.7 million in measured media in the first half of 2003, according to TNS Media Intelligence/CMR.
`Beckham' video launch draws promo partners
[Los Angeles] Timed to coincide with the Women's Wold Cup soccer championship in the U.S., marketers including MasterCard International, Capri Sun, AXA Financial, Blockbuster and Albertson's are cross-promoting with Fox Home Entertainment the DVD and video launch of the soccer-themed "Bend it Like Beckam." Co-branded TV spots, on-site activities at the World Cup games in New York, in-store offers, direct mailers and online sweeps support. The DVD goes on sale Sept. 30.
Pepsi ends long tie with U.S. Open tennis
[New York] U.S. Tennis Association said PepsiCo's Pepsi-Cola brand is ending its U.S. Open tennis championship sponsorship after eight years, opening a slot for another carbonated beverage sponsor. Spending was not disclosed, but Pepsi's U.S. Open sponsor dollars will be allocated elsewhere, the marketer said, including to Pepsi's current deals with the National Football League and Major League Baseball.
Nintendo launches $100M global campaign
[Redmond, Wash.] Nintendo of America today launches a $100 million global ad campaign tagged "Who are you?" Robert Matthews, Nintendo's director-advertising and promotion, said the effort is aimed to give Nintendo "a more modern voice." It features print, cinema, transit and in-store ads along with TV ads from Publicis Groupe's Leo Burnett USA, Chicago. The print effort shows the faces of Nintendo's pop-culture characters, such as Super Mario, taped over the faces of famed icons such as the Mona Lisa.
Martin/Williams out of $30M Travelocity review
[Minneapolis] Omnicom's Martin/Williams, Minneapolis, has withdrawn from the $30 million Travelocity review. The agency cited its workload, which includes last week's $35 million win for E-Trade, as the reason for dropping out. Omnicom sibling DDB Worldwide, Dallas and Chicago; Havas' Arnold Worldwide, New York, and McKinney & Silver, Raleigh, N.C.; and Doner, Southfield, Mich., remain in the pitch.
WPP media vet Lanzano takes Havas MPG post
[New York] Havas' Media Planning Group, New York, named Steve Lanzano as exec VP-managing director, a new post where he will co-lead the agency's planning group. Mr. Lanzano most recently was worldwide media services director at WPP Group's MindShare, New York, and formerly was CEO of WPP's Mediaedge:cia North America. No successor was named at MindShare.
Former FCB'er Perry joins Tucker Hampel
[New York] Cynthia Perry, former exec VP-worldwide account director on Clairol at Interpublic Group of Cos.' Foote, Cone & Belding, New York, has joined Tucker Hampel Stefanides & Partners, New York, as senior partner, a new post where she will oversee new-business efforts and account management training. Ms. Perry left FCB at the end of June.
Norman Marshall adds two key positions
[Los Angeles] Entertainment marketing agency Norman Marshall & Associates added two key positions. Kristina Wilson joins as VP-client services and will be the point person on General Motors Corp.'s account. Cindy Kimbrough joins as VP-strategic marketing overseeing strategic marketing for clients in films and TV. Ms. Wilson had been director at RPMC, a sports and entertainment promotions firm and previously was manager of worldwide licensing for Coca-Cola Co. Ms. Kimbrough had been national sales manager at Clear Channe Communicationsl.
Edna Morris left as president of Darden Restaurants' Red Lobster chain. Darden President-Chief Operating Officer Dick Rivera assumed management of Red Lobster on an interim basis. ... Hewlett-Packard Co. this week kicks off a TV campaign backing its line of consumer products. The campaign, from Omnicom's Goodby, Silverstein & Partners, San Francisco, is tagged "Enjoy more" and features the work of French video artist Francois Vogel. ... Altria Group's Kraft Foods is continuing an agency compensation review via consulting firm Beekman Associates, executives familiar with the situation said. Kraft declined to comment on reports that it had ended the project. A Beekman executive denied it had been dismissed. ... The Scott's Company, makers of lawn-and-plant care products, has put its media buying and planning account into review, according to knowledgable executives. Independent agency R.J. Palmer, New York, is the incumbent. Scott's spent $69 million for the first six months of this year, according to TNS/Media Intelligence CMR. Neither representatives at Scotts nor at R.J. Palmer could be reached at press time...Patrick Meyer, CEO of WPP Group's Fusion 5, Westport, Conn., resigned effective in January. Mr. Meyer, who formed the agency in 1994 with partner Robin Austin, said he plans to consult and coach chief marketing officers and is working on a book...Interpublic's Lowe, New York, won the $100,000 grand prize in the Newspaper Association of America's Athena Awards for ads created for The New York Times.