Big newsstand shortfall reported in `Rosie' audit
[New York] Major overstatements of 2002 newsstand sales for Rosie magazine were disclosed in an audit by the Audit Bureau of Circulations. The December 2002 issue of Rosie, a joint venture of former TV talk show host Rosie O'Donnell and Gruner & Jahr USA Publishing, was its last after a falling out between Ms. O'Donnell and G&J. ABC last week reported Rosie newsstand sales of 278,935 for the first half of 2002, 32% less than the 407,500 the magazine originally claimed. The audit also reported that Rosie had missed its rate base of 3.5 million in all but two issues in 2002. G&J said inquiries from Rosie advertisers would be dealt with on an individual basis "as appropriate." Earlier this year, an audit reported significantly overstated newsstand sales in 2001 at G&J's YM.
GM hands prime time to Chevy and Malibu
[Detroit] General Motors Corp. has given all of its prime-time TV spots to Chevrolet this week to pitch its redesigned Malibu, Automotive News reports today. The Chevrolet commercials began Oct. 18 during the first game of the World Series, including a 60-second Malibu spot. Another 60-second spot will follow later in the month, and a third will be broadcast at yearend. The Malibu campaign includes print, broadcast and Internet advertising. Spending was not disclosed. Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., handles.
More stars pitching for Nike Jordan line
[Beaverton, Ore.] Nike's Jordan division has prepared three "Team Jordan" celebrity endorser spots. The first, featuring New York Yankee Derek Jeter, aired last week. The Denver Nuggets' Carmelo Anthony and the Tampa Bay Buccaneers' Warren Sapp are featured in others. In the Jeter spot, Michael Jordan's image morphs into Mr. Jeter, who says "I am not Michael Jordan. I am his designated hitter." Spending was not disclosed. Wieden & Kennedy, New York, handles.
Apple's iTunes stars in giant Pepsi promo
[Chicago] Apple Computer and PepsiCo's Pepsi-Cola North America unveiled plans for a joint promotion that will give away 100 million free song downloads from the iTunes Music Store. The promotion begins Feb. 1 during the Super Bowl. Events promoter Mega, Las Vegas, Nev., facilitated the Pepsi/Apple alliance. Omnicom Group's BBDO, New York, handles. Omnicom sibling Tracy Locke Partnership, Wilton, Conn., handles point of sale, and Tribal DDB handles digital marketing. See AdAge.com QwikFIND aap08j
AOL adds AT&T veteran to top marketing ranks
[Dulles, Va.] Russ Natoce, a longtime marketing executive at AT&T Corp., was named senior VP-brand management at Time Warner's America Online, a new post reporting to AOL Exec VP-Brand Management Len Short. Mr. Natoce retired in 2000 after 24 years at AT&T, where he helped build its Winback consumer marketing program, credited with acquiring 7 million customers in its last year. He later joined Qwest Communications as a senior director in its marketing communications department and then opened his own consultancy.
Boise Cascade picks DDB for OfficeMax biz
[Boise, Idaho] Boise Cascade Corp. assigned Omnicom Group's DDB Worldwide, Chicago, advertising duties for its newly acquired OfficeMax chain, after a review, executives close to the situation said. Spending was estimated at $40 million. WPP Group's J. Walter Thompson, Chicago, was the incumbent. JWT, Chicago, President Barry Krause, confirming the account move, said "I respect the fact that they wanted a fresh perspective. "Boise Cascade declined to comment. See AdAge.com QwikFIND aap08l
Casio selects six shops for office visits
[Dover, N.J.] Six New York agencies have been selected to participate in office visits with Casio as part of the company's review for its $5 million to $10 million account, according to executives familiar with the matter. From the 10-12 initial competitors, Interpublic's Avrett Free & Ginsberg and sibling Hill, Holliday, Connors, Cosmopulous; Maxxcom's Margeotes Fertitta & Partners; ADK America; Gigante Vaz; and Wolf Group, have been tapped. The incumbent is independent Rotter-Kantor, New York. After this phase, three shops will be tapped to complete an assignment. Roth Associates, New York, is handling.
FYI . . .
TJX Cos.' HomeGoods, a discount home fashions retailer, placed its estimated $5 million advertising assignment in review. Incumbent Allen & Gerritsen, Watertown, Mass., is not participating. Pile & Co., Boston, is handling the review. ... Tim Mauery is leaving Havas' Euro RSCG Tatham Partners, Chicago, where he was group account director on the Red Lobster account, to rejoin J. Walter Thompson, Chicago. JWT said he will join the agency Oct. 31 as senior partner-group management director in charge of the Nabisco and Oscar Meyer accounts. Mr. Mauery and Tatham did not return calls. ... Interpublic named the American Advertising Federation's Heide Gardner director of diversity, a new post, as part of what it said will be a comprehensive effort to bring more women and multicultural talent to the holding company and its agencies. Ms. Gardner, 46, was senior VP-diversity and strategic programs at Washington-based AAF and executive director-of the AAF Foundation Mosaic Center on Multiculturalism. AAF named Constance Cannon Frazier, an advertising educator at Howard University and already active in AAF programs, to be senior VP and Ms. Gardner's successor. ... Alaska Airlines named Avenue A, a unit of aQuantive, Seattle, its interactive agency working in conjunction with sibling shop i-Frontier, New York and Philadelphia. Spending was not disclosed. Alaska Airlines' agency of record is WongDoody, Seattle. ... Brown Shoe Co.'s Naturalizer division assigned advertising to AR Media, New York, after a review, succeeding Shahid & Co., New York, which split with the shoe marketer last year. Spending was not disclosed. ... Interpublic's Campbell-Ewald, Warren, Mich., won Best of Show at the 29th Annual Caddy Show Awards honoring Detroit-area creative, for a TV spot for the Chevrolet Malibu. ... Shares of DoubleClick, the biggest Internet-advertising services company, dropped as much as 24% after third-quarter sales fell short of analysts' forecasts.