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[New York] Johnson & Johnson's McNeil Consumer and Specialty Pharmaceutical Division has awarded the $100 million Tylenol business to Interpublic Group of Cos.' Deutsch, New York, the marketer said. Deutsch was also given the $20.5 million St. Joseph aspirin account while fellow Interpublic shop Alchemy was given the $48 million business for Pepcid and the $16 million account for Mylanta, both heartburn medicines. Interpublic's Universal McCann will handle media buying and planning for Tylenol. See AdAge.com QwikFIND aap19s

AOL names six-shop field for $300M media review

[Dulles, Va.] Interpublic Group of Cos.' Initiative Worldwide, the incumbent agency on the $300 million offline media account for Time Warner's America Online, and five other media agencies received requests for proposals as AOL advanced its media review. The five others invited were: Publicis Groupe's Starcom MediaVest and London-based Zenith Optimedia Group; WPP Group's Mediaedge:CIA; Aegis Group's Carat; and Omnicom Group's OMD/ PHD.

SCA gives Publicis' BBH $170 mil Euro account

[London] SCA Hygiene moved its $170 million pan-European account for feminine hygiene and incontinence products to Publicis Groupe-backed Bartle Bogle Hegarty, London, from independent Swedish agency Forsman & Bodenfors, Goteborg. Omnicom Group agencies BMP DDB and Abbott Mead Vickers BBDO, both London, also pitched. Media remains at Aegis Group's Carat. See AdAge.com QwikFIND aap19l

Dodge puts its brand on `Lingerie Bowl 2004'

[Detroit] Daimler-Chrysler's Dodge will sponsor "Lingerie Bowl 2004" on pay-per-view cable TV during halftime of the NFL Super Bowl on Feb. 1, Ad Age sibling Automotive News reports today. A group of lingerie-clad models will play a seven-on-seven tackle football game. Dodge will have signs around the Lingerie Bowl stadium, logos on apparel and a presence on lingeriebowl.com. The Dodge name is scripted onto a pink lace-trimmed ribbon in the Lingerie Bowl logo. Dodge, in a statement, said the show "will attract the Dodge brand's core demographic." Dodge was earlier criticized for a TV spot featuring two men standing at urinals talking about size.

P&G: will `vigorously' fight Colgate charges

[New York] Procter & Gamble Co. said it will "vigorously defend" ads for Crest Whitestrips and Crest Night Effects whitening products attacked by Colgate-Palmolive Co. in a suit filed in U.S. district court here last week. Colgate-Palmolive has already challenged ads for P&G whitening products before the ad industry's self-regulatory body, the National Advertising Division of the Council of Better Business Bureaus. In its lawsuit, Colgate-Palmolive said the P&G ads in question portray Colgate products as "essentially worthless." Colgate is the fifth competitor to have sued P&G over ad claims in the past 14 months, with P&G having lost decisions in three cases.

Cellular South opens $12 mil account review

[Jackson, Miss.] Five-state wireless network Cellular South confirmed it is reviewing agencies for its $8 million to $12 million creative and media advertising account. The incumbent, Maxxcom's Fletcher Martin Ewing, Atlanta, declined to participate. The wireless carrier, with more than 5 million customers in Mississippi, the Alabama Gulf Coast, Florida Panhandle, southwest Tennessee and west Arkansas, is said to be looking for a mid-sized shop without regard to geographical location. Select Resources International, West Hollywood, Calif., is the consultant.

Pony relaunch exits Crispin for Goodby

[Santa Barbara, Calif.] Global Brand Marketing named Omnicom Group's Goodby, Silverstein & Partners, San Francisco, agency of record for the relaunch this spring of its Pony brand, including a new apparel line. Spending was anticipated at $5 million to $7 million, a spokeswoman for the marketer said. She said Global Brand Marketing parted by "mutual agreement" with Crispin Porter & Bogusky, Venice, Calif., which won the account in May. See AdAge.com QwikFIND aap19q

London's Made buys out partner Leo Burnett

[London] Swedish creative director Joakim Jonason is buying out his minority partnership in agency Made in London from Leo Burnett Worldwide. Made was formed as a joint venture between Mr. Jonason, best-known as the founder of Stockholm agency Paradiset DDB, and Burnett in May 2002. Mr. Jonason cited the changes at Burnett since the deal, including Burnett's acquisition by Publicis and the retirement of Michael Conrad, Burnett's vice chairman-chief creative officer, as his reasons for wanting to leave. Leo Burnett London CEO Bruce Haines said, "Made was originally intended to expand outside the London market. But times change and so has our strategy for developing group brands. Joakim still wishes to develop in the way he intended."

AmEx ties card use, Statue of Liberty fund

[New York] American Express Co. breaks a cause-marketing campaign this week linking purchases on the American Express card to donations by American Express to the Statue of Liberty-Ellis Island Foundation to open the Statue of Liberty to visitors. American Express teamed with director Martin Scorsese for the effort. National TV, print and online ads and out-of-home in the New York area support the campaign. WPP Group's Ogilvy & Mather Worldwide, New York, handles. Spending was not disclosed. The promotion runs through Jan. 31 and will include American Express sponsorship of a documentary by Mr. Scorsese that will air on the History Channel. Visitors have been unable to climb the statue since Sept. 11, 2001 due to security concerns. American Express plans to donate up to $3 million to the renovations.

FYI . . .

Nancy Swanson, 45, to VP-corporate, Procter & Gamble Co., a new post reporting directly to P&G Chairman-CEO A.G. Lafley and handling special projects for him, from VP-North American family care. David S. Taylor, 45, who had held similar duties in Western Europe, was named VP-North American family care. ... Publicis Groupe's Fallon has added six new creatives in New York and three in Minneapolis. ...Tera Hanks to president of Omnicom Group's Davie-Brown Entertainment, Los Angeles, from exec VP, succeeding Jim Davie, who becomes chairman. ... Two senior executives at Havas' Arnold Worldwide are leaving the agency. Boston-based Exec VP-Director of Brand Planning Graceann Bennett said she will start a consulting practice. Separately, Rochelle Klein, vice chairman-chief creative officer of Arnold's New York office, is leaving after what she said were differences in creative vision and emphasis for the office. Arnold said a successor for Ms. Klein was being sought. Arnold could not be reached for comment on Ms. Bennett. ... The Sporting News and Nascar struck a three-year deal to publish three new annual Nascar-licensed publications. The ad-supported Nascar Review will hit newsstands in December, while Nascar Nextel Cup Preview, also ad supported, and "Nascar Record and Fact Book" will come out in early 2004. ... Final congressional action on federal anti-spam legislation is expected the week of Dec. 8 week when the House votes on technical corrections. President Bush is expected to sign the bill into law in December.

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