Telemarketing lists must be scrubbed every 30 days
[Washington] Marketers who already have to scrub telemarketing lists every 90 days to add consumers newly registered on federal do-not-call lists will instead have to do it every 30 days, as a result of a section added to an omnibus appropriations bill by U.S. Rep. Mark S. Kirk, R-Ill. Direct marketing groups last week said the change will most significantly hurt smaller marketers. The Federal Trade Commission said the agency is reading a rulemaking to add the new requirement. A spokesman for Mr. Kirk said the congressman thought that 90 days was too long to wait.
Ben & Jerry's joins fray with low-carb ice cream
[Burlington, Vt.] Ben & Jerry's is promoting a new more health-conscious lineup of ice cream and frozen yogurt products this April that it is billing as "less body, more soul." The Unilever unit's new varieties include a low-carb line called Carb Karma, a Splenda-sweetener-based No Sugar Added line and a Light Ice Cream line touting 50% less fat and 25% fewer calories than regular varieties. Advertising this spring will be handled by Amalgamated, New York.
IBM breaks first ThinkPad TV spots in three years
[Armonk, N.Y.] IBM today breaks its first TV campaign in three years touting its ThinkPad. Almost a half dozen spots, from WPP Group's Ogilvy & Mather, New York, show a laptop falling without data loss due to an airbag like protection system and are tagged "Only on a ThinkPad," according to Josh Shapiro, VP-integrated marketing communications, IBM's PC Division.
Zuckerman, Roshan consider Radar deal
[New York] Executives familiar with the matter confirm that Maer Roshan's Radar magazine, which published two test issues last year before running out of funding, is in serious negotiations with the Mort Zuckerman-led investor coalition that failed to buy New York magazine late last year. One insider said that a low-eight-figure investment was being discussed, which would net the group a majority stake in the venture. Mr. Zuckerman's investor coalition includes adman Donny Deutsch, financiers Nelson Peltz and Jeffrey Epstein, and Miramax Films Co-Chairman Harvey Weinstein. Spokesmen for Mr. Roshan and Mr. Zuckerman declined to comment.
Pontiac hopes race series attracts younger audience
[Detroit] Pontiac, saying it wants younger buyers with more discretionary income, advertised its victory in its first recent race in the 24-hour Grand American Rolex Sports Car Series in Daytona. Print ads ran in USA Today on Feb. 5. The General Motors Corp. brand bested competitors that included Ferrari, Lexus and BMW. Pontiac said the decision to drop out of Nascar last fall after 20 straight years was made at the corporate level. Pontiac also entered the new Formula D Drift Series. "We are trying to promote a more serious image for Pontiac," said Bob Kraut, GTO marketing director.
Elizabeth Arden unveils Wal-Mart only brand
[New York] Beauty and fragrance marketer Elizabeth Arden will launch a new skincare brand, skinsimple, exclusively at Wal-Mart Stores this March. The moderately-priced eight-item line will be marketed via an exclusive partnership with Time Inc. with an extensive ad campaign in five of the publisher's titles-among them People, InStyle and Real Simple-and through a variety of Time-created media and in-store events at local Wal-Mart stores. No budget was disclosed.
Bank of America splits with Carol H. Williams
[Charlotte, N.C.] Bank of America Corp. split with its African-American agency of record, independent Carol H. Williams Advertising, Oakland, Calif., representatives of each side said. One executive familiar with the situation said the split revolved around "a major disagreement in how we effectively communicate with African-American consumers" and "major philosophical differences." A Bank of America spokesman said the bank will look within Interpublic Group of Cos., where it consolidated its $180 million-plus account last year. Billings on the account were estimated at $25 million to $30 million, with work including creative for print, TV and radio and media planning.
Jantzen print effort focuses on dream life
[New York] Swimwear marketer Jantzen will steer its ad efforts from supermodels to still lifes in the Perry Ellis International unit's first campaign from new agency KraftWorks, New York. The effort, featured in March issues of magazines including Rodale's Men's Health and Conde Nast's Vogue and on billboards and wallscapes in major metropolitan markets in May, juxtaposes shots depicting hectic, everyday life with Jantzen product shots representing the dream life. Tagline offers, "Jantzen. Dive into life." Spending will be roughly $3 million.
Publicis Groupe's Leo Burnett Worldwide named Tom Bernardin CEO of Leo Burnett USA and president of Leo Burnett Worldwide. Within the next 12 to 18 months he will succeed Linda Wolf as CEO of Leo Burnett Worldwide, an agency spokeswoman said. Mr. Bernardin was CEO of Interpublic's Lowe, New York. See AdAge.com QwikFIND aap35e ... Toyota Motor Sales USA's Toyota Scion lsub-brand said independent Attik, San Francisco, will handle individual and regional dealer ads for the line's U.S. rollout. Attik handled Scion's California debut, mostly through buzz marketing. Scion spent $7 million in measured media in 2003, according to TNS Media Intelligence/CMR. ... MediaAnalysisPlus, a media auditing and consulting company owned by Cable Audit Associates, Denver, has acquired the media auditing division of San Francisco-based Hawk Media in an all-cash transaction, the exact terms of which were not disclosed. ... Brian Brooks, chief human resources officer at Interpublic Group of Companies, is stepping down from the post after 15 months to become a consultant to the ad-agency holding company, according to the company. "This is very much driven by me and who I am as an individual," said Mr. Brooks. Recruiting and consulting on talent issues is "what I love doing."