Publicis Groupe combines two Hispanic agencies
[Miami/San Antonio] Publicis Groupe will combine two of its Hispanic agencies, Miami-based Publicis Sanchez & Levitan and San Antonio-based Bromley Communications under the Bromley name. CEO Ernest Bromley will be CEO of the combined group, and Aida Levitan, CEO of Publicis Sanchez & Levitan, becomes vice-chairman and chief communications officer of Bromley Communications and president of the Miami office. Bromley will be aligned with Publicis Worldwide. Publicis Groupe's other two Hispanic agencies, Conill, New York, and Lapiz, Chicago, remain aligned with Saatchi & Saatchi and Leo Burnett Worldwide respectively.
Fallon parts ways with COO Eric Block
[Minneapolis] Eric Block is leaving Fallon Worldwide to pursue other interests in what the chief operating officer and the Publicis Groupe agency called a mutual parting. "After 17 rewarding years at Fallon, I've accomplished all that I dreamed and more," he said in a statement. "I'm proud of the Fallon brand and the deeply talented people behind it and that makes it very difficult to leave. Yet I'm excited about pursuing other interesting opportunities in our industry." Mr. Block's position won't be filled immediately, and David Lubars, president of Fallon Worldwide, will absorb responsibilities for Fallon's international offices and business units. "I have known Eric Block as a client, co-worker and friend for the past 20 years," said Fallon Chairman Pat Fallon. "He may be the best manager and strategic thinker I have had the privilege of working with."
`WSJ,' Jungle team up for career reports
[New York] The Wall Street Journal will produce two career-related reports with Jungle Media. Called "Your Career," the first reports jointly produced between the Journal and another media organization will run inside the "Journal Report" section in the Journal's March 29 and Oct. 18 issues. Additionally, 200,000 copies will be polybagged with two Jungle Media publications and distributed to students and alumni of law and business schools.
Agencies shift leaders on Chevy, Ford accounts
[Detroit] Two leading car agencies have shifted account leadership to women in a restructuring. Campbell-Ewald, Warren, Mich., promoted Senior VP Andrea Wells, 38, to exec VP to head Chevrolet's account. She succeeds Tim Keaton, the exec VP reassigned to head newly combined non-vehicle General Motors Corp. accounts at the Interpublic shop. WPP Group's J. Walter Thompson, Detroit, promoted Barb Resnicoff Brown to executive management director on Ford Motor Co.'s entire Ford account from group management director-Ford cars.
`Tribune' conducts review after parting with Marc
[Chicago] The Chicago Tribune has hired Jones Lundin Beals to conduct an agency search after the Tribune Co.-owned newspaper on Jan. 31 parted ways with Marc USA, Chicago, after eight years. Jones Lundin has begun sending requests for information to larger Chicago shops with strong strategic and branding capabilities to handle the estimated $8 million to $10 million account. Jones Lundin declined to comment. The Tribune didn't immediately return calls.
Cingular launches 28-city promotional tour
[Atlanta] Cingular Wireless, poised to become the largest U.S. wireless carrier in the U.S. with its pending acquisition of AT&T Wireless, is launching a handful of promotions . "We're still looking for growth" in the market, said Daryl Evans, VP- advertising and marketing communications. Cingular is launching a 28-city tour targeting at least 1 million consumers with vans outfitted to demonstrate advanced cellphone features. Omnicom Group's BBDO, New York, is Cingular's general market agency.
HSBC cuts Publicis from consolidation review
[London] HSBC Group cut Publicis Groupe from its ongoing global marketing services review, a spokeswoman for the London-based banking and financial-services company confirmed. Four holding companies in mid-January were invited to assemble teams and compete for the multi-million dollar account, which until then was split among a number of marketing service companies including Publicis ` Zenith Optimedia for media and Interpublic's Lowe & Partners for creative. Remaining teams from Interpublic; WPP and Omnicom will be briefed on a strategic assignment next month. Peter Stringham, head of marketing at HSBC, said "we want to consolidate all of our marketing services business within one holding company to gain the financial benefits and possible synergies that come with such a move." A final decision is expected in May.
Miller quits Brown-Forman and Allied Domecq deals
[Milwaukee] As sales of flavored malt beverages continue to decline, SABMiller's Miller Brewing Co. has mutually agreed to terminate its contracts with Allied Domecq and Brown-Forman, in which Miller produced and marketed several flavored malt beverages. Miller has stopped producing and shipping Allied Domecq's Stolichnaya Citrona and Sauza Diablo brands "based on current sales trends for both of these products," the company said in a statement. Brown-Forman will take over production, sales and marketing of Jack Daniel's Original Hard Cola beginning April 1. Going forward, Miller is "refocusing its commitment to the ... category behind its SKYY Blue brand franchise," according to the company. Miller has a production agreement with San Francisco-based SKYY Spirits, to produce the SKYY Blue flavored malt beverage line.
The American Heart Association today breaks a three-year, $36 million campaign, its first-ever paid advertising. The print, broadcast and internet awareness ads focus on the personal stories of real families who have struggled with heart disease and stroke. Interpublic's Campbell-Ewald, Warren, Mich., handles. ... Hershey Foods Corp. will put $12 million against the April launch of Hershey's Kisses Filled with Caramel. Prime-time TV spots as well as print ads from WPP's Ogilvy & Mather Worldwide, New York, support. ... The New York Times Co. announced Janet Robinson, 53, will succeed Russ Lewis as President-CEO at the beginning of 2005. Mr. Lewis, 56, will retire. Ms. Robinson, who had been senior VP-newspaper operations and president-general manager of The New York Times itself, will serve as the company's exec VP-chief operating officer until then.