Papa John's looks beyond Zimmerman
[Louisville, Ky.] Papa John's International is expanding its relationships beyond Omnicom's Zimmerman & Partners, Ft. Lauderdale, which had been its agency of record. "Right now we don't have a particular agency that we're working with," said a Papa John's spokeswoman. New York City shop 1919 created an ad now airing. Gary Langstaff, who joined Papa John's in December 2003 as chief marketing officer, was formerly a principal in 1919. Papa John's spent $69 million in measured media in 2003, according to TNS Media Intelligence/CMR.
Rare Hospitality launches review for $25M account
[Atlanta] Rare Hospitality International, parent of The Capital Grille and Longhorn Steakhouse, is launching a review for its advertising business, estimated at $25 million. Scharbo & Co., an Atlanta independent, is not defending as Rare seeks to expand from last year's $8 million in measured media. Rare is looking for a midsize agency in the south, southwest or Midwest, according to the consultant Hasan & Co. in Raleigh, N.C. A decision should be in hand by the mid-July. Twelve agencies will be invited to pitch. Rare also is the parent of Bugaboo Creek Steak House.
AOL aims campaign at broadband users
[New York] America Online is rolling out an online campaign promoting its premium services to consumers who already have broadband. "We are creating a category that provides you with an experience designed for your high-speed connection," said John Lane, VP-online marketing at AOL. The company doesn't sell a broadband hook up. Executives said the rich media ad effort will cost about $2 million. Omnicom's Atmosphere BBDO created the promotion. A sign-up effort is to follow this branding campaign.
Coke's Heyer on Isdell: `We'll be great partners'
[Atlanta] Steven Heyer, president and No. 2 executive of Coca-Cola Co., last week spoke enthusiastically about E. Neville Isdell, tapped May 4 to head the company following a closely watched race for a successor to Douglas Daft. Speaking to investors at a Goldman Sachs conference in New York, Mr. Heyer, who some still expect will leave the company, said, "Neville is a terrific guy. He understands the system. He totally embraces the strategy we put in place. We'll be great partners." New advertising from WPP's Berlin Cameron, New York, agency of record for brand Coke, breaks this week for C2, Coca-Cola's mid-calorie cola, said a Coke spokesman.
Confirmation of FTC chair runs into new roadblock
[Washington] Deborah P. Majoras' prospects for confirmation as new Federal Trade Commission chairman grew more uncertain last week as Sen. Ron Wyden, D-Ore., put a hold on a vote pending some answers about her commitment to probing gasoline pricing. The nomination of Ms. Majoras had earlier drawn the attention of Sen. Ernest J. "Fritz" Hollings, D-S.C., because of the role she played in a proposed deal in which the FTC would have ceded anti-trust oversight of media deals to the Justice Department.
Cadillac's Hamer moves to Sony marketing role
[Detroit] Chris Hamer, Cadillac's director-advertising, sales and promotions, is leaving General Motors Corp., according to Automotive News reports today. Executives said Mr. Hamer, 43, will become senior VP-strategic marketing at Sony Music Entertainment in New York. Sony is expected to announce the move today. Cadillac will not replace Mr. Hamer. Jay Spenchian, Cadillac marketing director, will assume Mr. Hamer's duties.
American Media takes 50% stake in Mr. Olympia
[New York] American Media, publisher of the Star and bodybuilding titles like Flex, will take a 50% partnership in pro bodybuilding's most elite event, The International Federation of Bodybuilders Mr. Olympia. The IFBB was founded by bodybuilding impresarios Joe and Ben Weider, who in 2002 sold Weider Publications to American Media for $350 million. David Pecker, American Media's chairman-CEO, painted the move as a means to sell broader sponsorships to advertisers. See AdAge.com QwikFIND aap65w
MoveOn ads urge firing of Rumsfeld
[Washington] Democratic group MoveOn.org, oft critical of the Bush administration, is launching a new ad today urging Defense Secretary Donald Rumsfeld be fired in the wake of the Iraq prison scandal. A cable TV ad from Zimmerman & Markman, Los Angeles, to be run this week as part of a $400,000 campaign in 14 cities features a camera slowly panning the Statue of Liberty only to eventually reveal the statue has a hood over its head. Aides to Mr. Rumsfeld didn't return calls at press time. Republican National Committee Chairman Ed Gillespie called the ad "a political calculation" by the Kerry team. "Time will tell if voters are inspired or repulsed by the denigration of the Statue of Liberty and the U.S. Military."
On May 21 prosecutors charged Larry F. Stewart, a key government witness in its case against Martha Stewart Living founder Martha Stewart, with two counts of perjury associated with his testimony in Ms. Stewart's trial. ... Chiquita Fresh North America, a division of Chiquita Brands International, has begun a search for its first Hispanic agency. AAR Partners, New York, is handling the review but declined to comment. A decision should be in hand by mid-July. ... Branded entertainment guru Robert Riesenberg has named his new Omnicom Group owned company Full Circle Entertainment. President-CEO Mr. Riesenberg has also hired Tracey Dorsey as managing director-creative affairs. Both executives were formerly with Interpublic's Magna Global Entertainment. ... Delta Faucet Co. is reviewing its $12 million advertising account, which had been handled by Interpublic's Campbell-Ewald in Warren, Mich., for 14 years. ... Motorola next week posts its batwing logo throughout the Chicago area in a "SpotMoto/Moto Spot U" promotion which includes a street team taking consumer photos and text messaging opportunities to win prizes.