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[Gardena, Calif.] Nissan North America is reviewing its Hispanic account, worth an estimated $50 million. Jon Cropper, manager-youth and urban communications, confirmed the pitch but declined to reveal billings. He said incumbent Ornelas & Associates, Los Angeles, will defend; a decision is expected in early fall.

Incumbents win out in SC Johnson review

[Racine, Wisc.] Five months after SC Johnson launched a $350 million to $400 million global media buying consolidation review, it is leaving the business at its same three holding companies, according to executives familiar with the situation. Publicis Groupe's Zenith Optimedia will have no change in Europe. Interpublic's Universal McCann will continue with Australia and China; sibling Initiative Media will remain with the United States. Interpublic's Foote Cone & Belding will continue with Latin America and Asia. The agencies referred calls to SC Johnson, which declined to comment.

Dennis Publishing launches TV, movie and radio unit

[New York] Dennis Publishing is launching a division called Moving Pictures DPI and it has hired Peter Jaysen, a partner at Creative Light Entertainment in Beverly Hills, Calif., to run the unit. Moving Pictures will develop TV, movie, DVD and radio productions based on the publisher's magazine titles Maxim, Stuff, Blender and The Week. The company hopes to eventually spin the unit off as an independent production company, according to an executive with knowledge. It will also create projects through the publisher's first-look deal relationship with New Line Cinema.

P&G launches Tide with Downy

[Cincinnati] Procter & Gamble Co. will launch Tide with a Touch of Downy in August, backed by a $50 million-plus advertising and consumer promotion effort led by Publicis' Saatchi & Saatchi, New York, according to retail executives. The product, which combines two of P&G's $1 billion-plus global laundry brands, is meant to encourage more Tide users to try, and ultimately buy, Downy, said the retailers. A P&G spokesman confirmed the launch but declined to provide details.

Meredith to launch Hispanic brand in `05

[Dallas] Meredith Corp., publisher of Better Homes & Gardens, will launch a new Hispanic brand in 2005, said Meredith executives attending last week's American Advertising Federation conference. Meredith Publishing Group President Jack Griffin said that the Hispanic brand would have a magazine element but that it would keep with a preferred strategy to launch brands across multiple platforms. A spokesman said the project was in development and no details were available.

ADM drops FCB from Enova launch

[Decatur, Il.] Commodity ingredients maker Archer Daniels Midland Co. has parted ways with Interpublic's Foote Cone & Belding, Chicago, and chosen independent shop Chicago Creative Partnership, Chicago, to handle the national U.S. launch of its "fat-fighting" Enova cooking oil early next year. FCB, which still handles the larger ADM corporate advertising, handled the roughly $4 million launch of Enova in test markets last year, but ADM placed the business into review earlier this year. Early plans called for $18 million in spending against the national rollout of Enova.

P&G, Viacom renew cross-platform deal

[Cincinnati] Procter & Gamble Co. has renewed its cross-platform deal with Viacom Plus, a P&G spokeswoman said, though she declined to provide details. Now entering its fourth year, the deal-which encompasses CBS, such cable channels as MTV, VH-1 and BET and syndication-has been valued at more than $300 million during each of the prior three years. Last year's deal included P&G's first-ever Super Bowl ad and a branded entertainment tie-in with CBS's "Survivors All Stars." P&G spent $443 million on Viacom broadcast and cable channels in 2003, according to TNS Media Intelligence/CMR.

Buyers taking time in syndicated market

[New York] Media buyers are mulling syndicated shows carefully this year, according to a number of executives close to the market. "There is no urgency. It's a slow market and when it's a little bit more of a buyers' market, then everyone takes their time," said one executive familiar with negotiations. Other executives on the sales side admitted negotiations were proceeding slowly but added that popular shows were selling for high CPMs, though one added that less popular shows were seeing CPM decreases that had canceled out gains.

Black Rocket execs to buy back shop

[San Francisco] Executives at Black Rocket, the agency which developed the iconic Yahoo! yodel, are negotiating to buy the shop back from Havas' EuroRSCG Worldwide, said Steve Stone, co-founder and executive creative director. Black Rocket earlier this year was slated to be merged into Euro's San Francisco operations, but the deal fell through, Mr. Stone said. Black Rocket, founded in 1996, sold an 80% stake to Euro about four years ago at a time when billings were about $100 million. It lost its cornerstone Yahoo! account in November 2003 and now has $18 million in billings, Mr. Stone said. A spokesman for Euro said there is no change in the status of Black Rocket.

FYI ...

WPP Group's Ogilvy & Mather, Chicago, last week laid off more than 10 employees, according to people familiar with the matter. The agency wouldn't comment on specifics, but confirmed it made cuts among its roughly 200 staff. ...Radio Shack is pairing spokesman Howie Long with fellow former NFL player Terry Bradshaw in upcoming ads. Radio Shack's in-house shop, Circle R Group, handles. ... Grey Global Group's Steve Blamer, CEO, North America, Grey Worldwide, has appointed Tim Mellors as creative chief. Mr. Mellors, formerly chairman and executive creative director, Grey Worldwide UK, arrives in New York this August to take up the newly created post of president and chief creative officer, Grey Worldwide North America. See AdAge.com QwikFIND aap73s ... Tribune Co. newspapers Newsday and Hoy disclosed they'd significantly overstated their newspaper circulation in 2003 and early 2004. The news came two days after Chicago Sun-Times admitted it had overstated its circulation for several years. See AdAge.com QwikFIND aap73u ... Omnicom Group's BBDO Worldwide, Chicago, has tapped award-winning creative director Helayne Spivak as a high-level creative officer to oversee development on its Bayer account.

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