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[Greenwhich, Conn.] Unilever has appointed Publicis Groupe-backed Bartle Bogle Hegarty, New York, to a new "brand activation" assignment for the U.S. on its $2.5 billion-plus Dove brand. A spokeswoman said the assignment represents new work on marketing approaches currently not handled by WPP Group's Ogilvy & Mather Worldwide, Chicago, which remains the advertising agency on the brand. "This is not a threat to Ogilvy," she said.

After six months Langstaff out as Papa John's CMO

[Louisville, Ky.] Papa John's International on June 25 said its chief marketing officer of six months Gary Langstaff is "no longer affiliated with the company." The No. 3 pizza chain said it has hired an executive search firm to find a new marketing chief and that William Van Epps, chief operating officer, would handle marketing on an interim basis. The company didn't disclose why it parted ways with the 30-year marketing veteran, citing company policy. Mr. Langstaff declined to comment.

Hong succeeds Mareski as Mitsubishi ad director

[Cypress, Calif.] After four months at Mitsubishi Motors North America, Diane Hong was named director-advertising June 25 from brand manager-cars, the carmaker said. She succeeds Paul Mareski, who resigned suddenly a few days earlier less than six months in his post as VP-advertising. "It was his decision," said his boss, Ian Beavis, senior VP-marketing. Mr. Mareski joined the troubled automaker in February from Publicis Groupe's Team One, El Segundo, Calif., where he had been a manager on Toyota Motor Sales USA's Lexus account.

Pier 1 parts ways with Campbell-Ewald

[Fort Worth, Texas] Pier 1 Imports has split with its agency, Interpublic Group of Cos.' Campbell-Ewald, Warren, Mich., effective Sept. 21. A Pier 1 spokeswoman said the company is holding a closed review for a new agency and has identified a list of shops it will evaluate. After announcing disappointing sales for the first fiscal quarter earlier this month, management announced Pier 1 will develop fresh media plans and will break new ads featuring spokesman, Thom Filicia of Bravo's "Queer Eye for the Straight Guy" (AA, June 21). The Pier 1 spokeswoman said the agency split does not effect the company's relationship with Mr. Filicia. See QwikFIND aap76b

Overture launches Local Match service

[Pasadena, Calif.] Throwing its hat in the local search ring, Overture Services, which is owned by Yahoo!, rolls out Local Match today. The product tracks consumers' computer Internet Protocol addresses to deliver local or regional prospects from a half mile to 100 miles away. Geared to outlets of national chains and local shops, small businesses need not have a Web site to get a listing. Sponsored links will appear on Yahoo!, MSN and "Local is the next iteration of search-it's Search 2.0," said Andrew Wetzler, president of search consultant MoreVisibility. Google's local search offering is in beta testing.

Cannes festival to be sold by this summer

[Cannes] The Cannes Lions International Advertising Festival is expected to close a deal to sell the festival this summer. U.K.-based media group Emap is believed to be one of three possible buyers. Festival owner and Chairman Roger Hatchuel said that after originally deciding to sell three years ago, he postponed the sale until three months ago.

Appeals court blocks FCC on media rules

[Washington] An appellate court has overturned many of the Federal Communications Commission media ownership rules of a year ago. A split 3-judge panel supported the FCC's right to regulate ownership and its easing of rules concerning print and broadcast media ownership, but rejected the FCC's standards for determining when consolidation could occur. The judges agreed with consumer groups that the FCC had to take into account independent sources of separate news and programming as well as ratings or circulation reach rather than basing consolidation on presence of a particular number of stations or newspapers. See QwikFIND aap75t

GM print blitz targets African-Americans

[Detroit] General Motors Corp. launches a national, African-American print blitz in July and August titles. The ads, themed "One reason," feature several of GM's prominent African-Americans, including Ed Welburn, VP-design in North America. Carol H. Williams Advertising, Oakland, Calif., handles the estimated $20 million business. GM said it wants to create awareness of its culture of inclusion. The buy includes Black Enterprise, Ebony, Essence and NV.

Lennox Lewis to star in new Red Stripe effort

[Stamford, Conn.] Diageo is planning to break new TV commercials for Jamaican import Red Stripe featuring boxer Lennox Lewis, whose parents hail from the island, according to executives familiar with the situation. Diageo is planning to run spots on ESPN. Omnicom Group's BBDO Worldwide, New York, handles. A Diageo representative didn't return calls and the agency referred questions to the client. Red Stripe received about $1.8 million in media support in 2003, according to TNS Media Intelligence/CMR.


Gambrinus Co. has tapped Chicago-based independent Tom, Dick & Harry Advertising as agency of record for Canadian import Moosehead beer and Pete's Wicked Ale, the agency said. It beat out Tracy Locke, Dallas, Ott Communications, Louisville, Noble and Associates, Springfield, Mo., and PowerPact, Houston. ... Subaru of America is expected to name eight semi-finalists from the 20 shops that responded to the RFP for its creative account by week's end, said executives close to the matter. At least five of those 20 agencies are also answering Kia Motors America's initial questionnaire, due June 28. Neither Subaru nor Kia returned calls. Agencies won't be able to be finalists for both reviews and will have to choose, the executives said. ... The National Advertising Review Council of the Council of Better Business Bureaus named Peter Marinello to head a new self-regulatory effort sponsored by the Electronic Retailing Association that will review complaints about direct marketing materials including infomercials. Mr. Marinello had been associate director of the National Advertising Division.

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