Fetherstonhaugh to take lead role at OgilvyOne
[New York] WPP Group will name Brian Fetherstonhaugh to head OgilvyOne Worldwide, a direct marketing firm, at the end of the year when Chairman-CEO Reimer Thedens is expected to retire, according to an executive with knowledge of the matter. A spokeswoman declined to comment. Mr. Fetherstonhaugh, chairman of global brands at Ogilvy & Mather Worldwide, is considered the eventual successor to agency Chairman-CEO Shelly Lazarus. Her employment contract expires at the end of 2005. The promotion is seen as shoring up the operational experience of Mr.
Fetherstonhaugh, who led the IBM Corp. account in New York, was president of Ogilvy in Toronto and president of Ogilvy & Mather Direct Response Ltd. in Canada.
Maxim taps Needham for editor in chief
[New York] Dennis Publishing hired Ed Needham as editor in chief of Maxim. Mr. Needham was managing editor of Rolling Stone; his last day at the Wenner Media title was July 9. He replaces Keith Blanchard, who has been Maxim's top editor since 2000. Mr. Blanchard moves upstairs to Dennis' executive offices as director of programming. See AdAge.com QwikFIND aap79w
Four A's Nicholson sets up consultancy
[New York] After five years as exec VP-management services division at the American Association of Advertising Agencies, Bill Nicholson is setting up shop as a consultant. Mr. Nicholson, 59, will work solely on behalf of agencies, offering such services as fee-and-contract negotiations and recommendations on improving expense levels and operating structures. "I'm leaving because I think there's a real need for ad agencies to have long-term advocates," said Mr. Nicholson. "Agency people generally do not represent their services as well as they represent their clients' services. They need a spokesperson and a voice." Bill Nicholson Consulting will be based in midtown Manhattan. The Four As has a search under way for a replacement for Mr. Nicholson.
Kia drops AAR from $240M review
[Los Angeles] Kia Motors America last week parted with search consultant AAR Partners, New York, which was handling the review for the carmaker's $240 million creative account. AAR took on the Kia search while already conducting a review on behalf of another automaker, Subaru of America. (AA, June 14) A spokesman for Kia, which initiated the review in early June, said, "We've used AAR for the first part of the review. They've assembled a long list of candidates. We decided that the best way to proceed is to work with another agency that is not handling a car account." The spokesman expects a new consultant will be announced "in the next couple of weeks," although one executive familiar with the matter said that a decision will likely be made much sooner. See AdAge.com QwikFIND aap79n
Unilever taps Lowe for $20M Degree biz
[Greenwich, Conn.] Unilever last week tapped Interpublic Group of Cos.' Lowe, New York, to handle the $20 million Degree antiperspirant account. It was previously handled by Omnicom Group's DDB Worldwide, Chicago. Lowe already handled Unilever's Wisk detergent and Snuggle fabric softener in the U.S.
Nissan narrows Hispanic review to seven shops
[Carlson, Calif.] Nissan narrowed its estimated $50 million Hispanic review to seven shops and further cuts are likely, although incumbent Ornelas & Associates, Dallas, is guaranteed a slot. With minority ownership a requirement, the other contenders are Acento, Los Angeles; Cruz/Kravetz, Culver City, Calif.; La Comunidad, Miami; and Vidal Partnership, New York, all 100% Hispanic owned, and Casanova Pendrill, Irvine, Calif., 49% backed by Interpublic Group of Cos. In an unusual move, Nissan included a Puerto Rican agency, Lopito, Ileana & Howie, San Juan; Lopito handles some Nissan business in Puerto Rico.
E-Trade seeks ideas from outside agencies
[Chicago] E-Trade Financial is seeking ideas from outside agencies for project work on its estimated $90 million account, now at Omnicom's Martin/Williams, Minneapolis, according to executives familiar with the matter. The call for ideas comes less than a month after Nicholas Utton joined E-Trade as its new chief marketing officer. The identity of the agencies couldn't be determined. A spokesman for Martin/Wiliams declined comment. An E-Trade spokeswoman denied the account was in review, but had no further comment. See AdAge.com QwikFIND aap79s
Coldwell Banker Real Estate Corp. will launch a major print campaign in August magazines touting its Previews International luxury home division. The campaign is from Publicis' Kaplan Thaler Group, New York. ... Rare Hospitality International, parent of The Capital Grille, Longhorn Steakhouse and Bugaboo Creek Steak House, has named three finalists in its estimated $25 million advertising review: Havas' Arnold Worldwide, McLean, Va., sibling McKinney & Silver, Raleigh, N.C., and Interpublic's Mullen in Winston-Salem, N.C. See AdAge.com QwikFIND aap79r ... Oxygen media signed General Motors Corp. as a sponsor for its new home renovation series called "Nice Package." Details of the product integration are yet to be hashed out. ... Advertising Week, an initiative of the American Association of Advertising Agencies, has signed on another sponsor electronics giant Panasonic. The marketer joins the likes of Yahoo!, Forbes, ESPN and Ernst & Young. ... Avon will tap into the growing men's grooming category with the launch of a quarterly brochure developed specifically for men. M-the Men's Catalog makes its debut in October. ... Cablevision owned music network Fuse has split with its buying shop JL Media and hired KSL Media for its estimated $5 million account.