Sonic Back-to-School Spot Says You Can Letter in Lunch: It's the Weekend's New Ads

Plus, the Five Most Engaging Spots Right Now

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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Apple continues its "If it's not an iPhone ... it's not an iPhone" campaign with a new spot that aired during Fox's "MasterChef" and elsewhere, Old Spice pits spokesmen Isaiah Mustafa and Terry Crews against each other in "And So It Begins," and a Sonic back-to-school spot confirms that, yes, you can earn a letter in lunch.

Meanwhile, Blake Griffin's Nike spot gained two million online views over the weekend, bringing its total in the last week to more than seven million.

Today's TV Ad Highlights
Powered by iSpot.tv
New Releases
Top new ads recently aired on national TV
Old Spice: And So It Begins Old Spice: And So It Begins
Network: CW
Show: NewsFix
Primetime Airing: Aug. 7, 10:55 pm ET
National Football League (NFL): Football is Family: Rob Gronkowski Suiting Up National Football League (NFL): Football is Family: Rob Gronkowski Suiting Up
Network: NBC
Show: NFL Preseason Football
Primetime Airing: Aug. 9, 9:43 pm ET
Apple iPhone: Photos & Videos Apple iPhone: Photos & Videos
Network: FOX
Show: MasterChef
Primetime Airing: Aug. 7, 8:31 pm ET
Target: Back to School 2015: Jeans Jam Target: Back to School 2015: Jeans Jam
Network: USA Network
Show: Law & Order: Special Victims Unit
Primetime Airing: Aug. 9, 9:39 pm ET
Sonic Drive-In: Letter in Lunch Sonic Drive-In: Letter in Lunch
Network: Spike
Show: Bar Rescue
Primetime Airing: Aug. 9, 8:38 pm ET
Most Engaging
Top ads by SpotShare for the past 7 days
Jordan: The Dunk to End All Dunks Jordan: The Dunk to End All Dunks
Online Views: 7,156,939
Social Actions: 67,444
SpotShare: 6.28%
Pantene: Strong is Beautiful Pantene: Strong is Beautiful
Online Views: 127,871
Social Actions: 11,011
SpotShare: 0.61%
UnitedHealthcare: Our Song UnitedHealthcare: Our Song
Online Views: 217,825
Social Actions: 6,153
SpotShare: 0.41%
Snickers: The Brady Bunch Snickers: The Brady Bunch
Online Views: 26,998
Social Actions: 6,789
SpotShare: 0.35%
DirecTV: Arts and Craftsy Tony Romo DirecTV: Arts and Craftsy Tony Romo
Online Views: 208,449
Social Actions: 3,946
SpotShare: 0.28%

As always, you can find out more about the best commercials on TV at Ad Age's Creativity.

Miss the previous installment of Hot Spots? Click here.

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