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MTV Films has promoted David M. Gale to exec VP. He was previously senior VP of the unit and will report to MTV Films CEO Van Toffler. In addition to overseeing day-to-day operations, Gale will also continue to produce feature projects for the company.

Toy titan Mattel has hired Steve Ross as senior VP of worldwide girls' consumer products and entertainment. He joins from Los Angeles-based artist and talent management outfit The Firm. Ross had been responsible for the Firm's Pony sneaker brand. Ross will report to Adrienne Fontanella, who runs Mattel's girls division.
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