Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Lisa Gregorian has been tapped to the newly created post of senior VP, television, Warner Bros. Marketing Services, reporting to Bruce Rosenblum, exec VP of Warner Bros. Television Group. Gregorian's bailiwick expands to include marketing for Warner Bros. Television and Warner Bros. Animation, in addition to her current duties overseeing all marketing for the international unit.

Lifetime Entertainment Services has hired Tricia Melton to be its new VP, marketing, reporting to Tom Hanft, senior VP, marketing, advertising and promotion. Melton has done other cable marketing stints at Oxygen Media and The Food Network.

Most Popular
In this article: