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Lisa Gregorian has been tapped to the newly created post of senior VP, television, Warner Bros. Marketing Services, reporting to Bruce Rosenblum, exec VP of Warner Bros. Television Group. Gregorian's bailiwick expands to include marketing for Warner Bros. Television and Warner Bros. Animation, in addition to her current duties overseeing all marketing for the international unit.

Lifetime Entertainment Services has hired Tricia Melton to be its new VP, marketing, reporting to Tom Hanft, senior VP, marketing, advertising and promotion. Melton has done other cable marketing stints at Oxygen Media and The Food Network.

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