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Frances Georgeson has been named senior VP-international marketing at Arista Records. She will report to Larry Mestel, exec VP-general manager. Georgeson will be responsible for Arista marketing worldwide, excluding the United States. Georgeson joined Arista in 2000 as VP-international marketing.

NBC Entertainment has tapped Craig Plestis as VP of alternative programs. He previously served an executive role handling on-air promotions for the network's marketing arm, the NBC Agency. Plestis reports to Jeff Gaspin, exec VP-longform/alternative.

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