TV viewing habits have changed dramatically in the past two years, but the increase in viewing opportunities across multiple devices and screens gives advertisers more ways to reach their consumers. In fact, 63% of executives believe TV technology provides a better platform to reach targeted consumers. Find out what we learned and what you should know.Learn more
NBC Entertainment has tapped Craig Plestis as VP of alternative programs. He previously served an executive role handling on-air promotions for the network's marketing arm, the NBC Agency. Plestis reports to Jeff Gaspin, exec VP-longform/alternative.