Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Frances Georgeson has been named senior VP-international marketing at Arista Records. She will report to Larry Mestel, exec VP-general manager. Georgeson will be responsible for Arista marketing worldwide, excluding the United States. Georgeson joined Arista in 2000 as VP-international marketing.

NBC Entertainment has tapped Craig Plestis as VP of alternative programs. He previously served an executive role handling on-air promotions for the network's marketing arm, the NBC Agency. Plestis reports to Jeff Gaspin, exec VP-longform/alternative.

Most Popular
In this article: