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Steve Siskind has been tapped exec VP worldwide marketing and advertising at Paramount Pictures. He will oversee the studio's media planning and buying for theatrical releases in the U.S. and Canada as well as be involved in Paramount's national promotional partnerships. He was previously exec VP-media and research at 20th Century Fox.

Melanie Jones has been upped to senior VP, media planning at the WB Network. Jones oversees all national off-air media planning for the network and reports to Exec VP-Marketing Suzanne Kolb.

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