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VIDEO SPECIAL: Highlights From the M&V Conference

Clips From Keynotes and Panels at Beverly Hills Hotel Event

Published on .

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Above, left: David Lang, senior partner-director of programming, MindShare Entertainment: How a web spinoff of the Fox hit series "24" was used to up the "coolness factor" for Degree deodorant. | Above, right: PQ Media President Patrick Quinn: "Despite what we hear about the coming death of the TV networks, traditional media companies are in a unique position [to succeed] in the new era of branded entertainment."
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Image Image
Above, left: David Lang, senior partner-director of programming, MindShare Entertainment: How a web spinoff of the Fox hit series "24" was used to up the "coolness factor" for Degree deodorant. | Above, right: PQ Media President Patrick Quinn: "Despite what we hear about the coming death of the TV networks, traditional media companies are in a unique position [to succeed] in the new era of branded entertainment."
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Image Image
Above, left: David Lang, senior partner-director of programming, MindShare Entertainment: How a web spinoff of the Fox hit series "24" was used to up the "coolness factor" for Degree deodorant. | Above, right: PQ Media President Patrick Quinn: "Despite what we hear about the coming death of the TV networks, traditional media companies are in a unique position [to succeed] in the new era of branded entertainment."
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