Watch Last Night's New Ads From Sean John, Gillette and More
Meanwhile, Progressive's Flo Is Still Waiting for the Fun After Going Blonde
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Kelly from the Bronx's morning shave with a Gillette razor is interrupted by a man rudely breaking through the bathroom door to inform him that comfort isn't the only plus side of shaving with Gillette. And Flo is hesitant about her new blond hair because she is still waiting for more fun in Progressive's new spot.
Sean Combs' spot advertising his newest fragrance, 3AM, broke Tuesday night on ABC, reminding us that Combs and his girlfriend, Cassie Ventura, have a much more interesting nightlife than the rest of us.