The IAG Top 10 Most-Recalled In-Program Placements focuses on brand/product placements occurring during reality shows on the broadcast networks during the July 12-September 5 period.
The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing network reality shows. These scores are then indexed against the mean score for all In-Program placements occurring in the reality genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.