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The M+V/Magnetic Alliance Weekly Matchup Feature

Published on .


24 Hour Fitness celebrates fitness as a lifestyle.

Video Game: Fahrenheit

Target Audience: Adults male and female 25-40 Occasional Gamers / 20-35 Hardcore Gamers

Lead Platform: PlayStation 2; Secondary: XBOX & PC
Estimated Release Date: Q2 '05

Positioning: 'Fahrenheit' creates a new breed of interactive entertainment, combining cinema and interactivity. A spectacular real-time 3D adventure with state-of-the-art camera direction and multi-path scenario. Players play different protagonists in this epic quest and make the story progress depending on his/her decisions.

Seeking: Licensing partners and male grooming/personal care products.

Contact: Magnetic Alliance | 617-690-4100 x-691 | www.magneticalliance.com


24 Hour Fitness celebrates fitness as a lifestyle.

Brand: 24 Hour Fitness

Target Audience: Adults 25-49

Brand Position: Fitness is a way of life. It's about living better and feeling great all day. It's the 24 Hour Fitness experience.

Marketing Objectives: Acquisition of new members; winning back lapsed members; retaining and marketing to current members; building brand awareness; positioning itself as industry leader; achieve positive return on investment.

Seeking: Opportunities across TV, film, etc.

Contact: Magnetic Alliance | 617-690-4100 x-691 | www.magneticalliance.com

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