|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Charmin||Winners of challenge head to the Charmin Cafe with modern toilet and bathroom tissue||Survivor: Tocantins (CBS, March 12)||183|
|2||Cheerios||Winners of challenge at food bank will be featured in national campaign for cereal brand||The Biggest Loser (NBC, March 3)||167|
|3||Coca-Cola||Cups sits on judges' table during contestant performances||American Idol (Fox, March 10)||166|
|4||Coca-Cola||Bottle is seen on kitchen table in clip of Lil Rounds and her children at home||American Idol (Fox, March 3)||164|
|5||Playboy Magazine||Holly Madison says she's been on the magazine cover four times as the covers are shown||Dancing With the Stars (ABC, March 9)||160|
|6||24 Hour Fitness||Name is visible on signs in the gym as contestants work out and at the weigh-in stage||The Biggest Loser (NBC, March 10)||160|
|7||Coca-Cola||Name appears in on-screen graphic during Ryan Seacrest's interview with Jasmine||American Idol (Fox, March 10)||159|
|8||Travelocity.com||Online travel service awards St. Lucia trip to Margie and Luke for arriving in first place||The Amazing Race (CBS, March 15)||158|
|9||Ford||Sponsor of "We Will Rock You" music video featuring contestants and Ford Fusion||American Idol (Fox, March 11)||151|
|10||Apple iPod||Ryan Seacrest says that all of tonight's performances are available on music download service||American Idol (Fox, March 5)||151|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality series on the broadcast networks during the February 16 to March 15 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.