IAG Top 10 Most-Recalled In-Program Product Placements: Network Reality

Nov. 27 - Dec. 24, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Victoria's Secret Host Tyra Banks talks about how she improvised a flamenco dance at fashion show America's Next Top Model (CW, Nov. 29) 230
2 CoverGirl Sponsor of online segment in which eliminated model answers questions America's Next Top Model (CW, Dec. 6) 207
3 Goodyear Host Caroline Rhea says Goodyear blimp is welcoming contestants to the Biggest Loser Derby The Biggest Loser (NBC, Nov. 29) 192
4 Air France Contestants travel on airline between Paris and New York The Amazing Race (CBS, Dec. 10) 188
5 Continental Contestants travel on airline between Paris and New York The Amazing Race (CBS, Dec. 10) 187
6 CoverGirl Models shoot a TV commercial and print ad for cosmetics brand America's Next Top Model (CW, Dec. 6) 185
7 Kohler Sink is shown while Tim Pearce and Kristina Rippati look at new bathroom Extreme Makeover: Home Edition (ABC, Dec. 10) 174
8 Caden Lane Heather is awarded a nursery set by host Caroline Rhea The Biggest Loser (NBC, Dec. 13) 172
9 CoverGirl Sponsor of online segment in which eliminated model answers questions America's Next Top Model (CW, Nov. 29) 171
10 CoverGirl Models shoot a TV commercial and print ad for Outlast Double LipShine America's Next Top Model (CW, Dec. 6) 166
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality shows on the broadcast networks during the Nov. 27 - Dec. 24 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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