IAG Top 10 Most-Recalled In-Program Product Placements: Network Sitcoms and Dramas

March 12 - April 8, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 BlackBerry Hank Belden says that Ellen Laskow left wireless device with him Bones (Fox, March 14) 212
2 Pop-Tarts Eddie eats toaster pastry as Joy talks to him in kitchen 'Til Death (Fox, March 21) 212
3 UPS Jeff receives a package from a delivery man 'Til Death (Fox March 28) 211
4 Dell Jordan, Nigel, Bug and Woody conduct research on computer Crossing Jordan (NBC, March 21) 189
5 Cadillac Escalade is driven by victims, and the vehicle is later which is shown at crime scene Shark (CBS, March 29) 182
6 American Express Sponsor of segment informing cardholders of exclusive access to next episode's previews Prison Break (Fox, March 19) 171
7 Walt Disney Co. Stephanie and Brian meet outside studio lot after she loses the kids What About Brian (ABC, March 26) 168
8 American Express Sponsor of segment informing cardholders of exclusive access to next episode's previews Prison Break (Fox, March 26) 167
9 Volvo Allison drives to Joe's business in station wagon after learning about hostage situation Medium (NBC, April 4) 166
10 Snickers Tony brings candy bar, which he holds up for Special Agent Cassidy NCIS (CBS, April 3) 164
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Sitcom and Drama programs on the broadcast networks during the Mar. 12 to Apr. 8 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Sitcoms and Dramas. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG.

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