IAG Top 10 Most-Recalled In-Program Product Placements: Reality Shows

March 13 - April 9, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Brink's Synergy team goes to protected diamond vault for reward The Apprentice (NBC, March 27) 182
2 Volkswagen Contestants drive old cars to zip line challenge The Amazing Race 9 (CBS, March 14) 180
3 Travelocity Online travel service awards a trip to Eric and Jeremy The Amazing Race 9 (CBS, March 21) 176
4 Coca-Cola Logo appears onscreen during Ryan Seacrest interviews American Idol (Fox, March 14) 176
5 Sears Montage segment welcomes family to renovated home Extreme Makeover: Home Edition (ABC, March 19) 175
6 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, March 14) 169
7 Norwegian Teams create commercials for cruise line The Apprentice (NBC, March 27) 168
8 Charmin Bathroom tissue is included in prize for winning challenge Survivor: Panama -- Exile Island (CBS, March 15) 168
9 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, March 21) 167
10 Coca-Cola Logo appears onscreen during Ryan Seacrest interviews American Idol (FOX, Apr. 4) 165
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the March 13 - April 9 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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