IAG Top 10 Most-Recalled In-Program Product Placements: Reality Shows

May 8 - June 4, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Sears Michael and Tanya go to department store to buy appliances Extreme Makeover: Home Edition (ABC, May 21) 189
2 Sears Bedroom furniture is part of Ty Pennington's line available at department store Extreme Makeover: Home Edition (ABC, May 21) 186
3 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, May 23) 181
4 Trek Bicycles VP at bike company offers Francisco a product development internship American Inventor (ABC, May 18) 169
5 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, May 16) 169
6 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, May 9) 169
7 Denny's Ray and Yolanda go to restaurant to ask for directions The Amazing Race (CBS, May 17) 169
8 Cover Girl Nicole explains her life as a model during segment America's Next Top Model (UPN, May 17) 167
9 Pontiac Sponsor of online vote for charities and sweepstakes to win G6 hardtop convertible The Apprentice (NBC, May 29) 166
10 Pontiac Teams are assigned with organizing charity events on behalf of auto brand The Apprentice (NBC, May 29) 163
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the May 8 to June 4 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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