IAG Top 10 Most-Recalled In-Program Product Placements: Reality

July 10 - Aug. 6, 2006

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Red Rock Casino Resort Viewers can win $10,000 and trip to Las Vegas hotel if they text name of favorite chef Hell's Kitchen (Fox, July 24) 175
2 Genworth Financial Sponsor of "Treasure Challenge," where at-home viewers can participate on web Treasure Hunters (NBC, July 31) 170
3 Genworth Financial Sponsor of "Treasure Challenge," where at-home viewers can participate on web Treasure Hunters (NBC, July 17) 169
4 Genworth Financial Sponsor of "Treasure Hunt Game," where at-home viewers text message answer to trivia question Treasure Hunters (NBC, July 31) 168
5 Ask.com Miss USA team uses website to get directions Treasure Hunters (NBC, July 10) 168
6 BlackBerry Gabriel is caught with the hand-held device inside the house Last Comic Standing (NBC, July 11) 167
7 Genworth Financial Sponsor of "Treasure Hunt Game," where at-home viewers text message answer to trivia question Treasure Hunters (NBC, July 10) 164
8 Red Rock Casino Resort Viewers can win $10,000 and trip to Las Vegas hotel if they text name of favorite chef Hell's Kitchen (Fox, July 31) 164
9 Red Rock Casino Resort Viewers can win $10,000 and trip to Las Vegas hotel if they text name of favorite chef Hell's Kitchen (Fox, July 17) 163
10 Ask.com Ex-CIA team uses website to get directions Treasure Hunters (NBC, July 17) 163
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the July 10 to Aug. 6 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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