IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Jan. 15 - Feb. 11, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Starline Tours Teams design a Los Angeles bus tour The Apprentice: L.A. (NBC, Jan 21) 202
2 El Pollo Loco Teams create and sell new product for fast-food chicken restaurant The Apprentice: LA (NBC, Jan 28) 193
3 Sue Bee Honey Teams harvest and sell honey in supermarket The Apprentice: L.A. (NBC, Feb 11) 180
4 Starbucks Niels ask woman where nearest coffee shop is as part of his pickup strategy Beauty and the Geek (CW, Jan 31) 177
5 Dentyne Nadia gives Mario a piece of Dentyne Ice before the bachelor auction Beauty and the Geek (CW, Jan 17) 175
6 Coca-Cola Cups sit on judges' table while contestants audition American Idol (Fox, Jan 23) 174
7 Dentyne Dentyne Ice sponsors sweepstakes for viewers to win a trip to Las Vegas Beauty and the Geek (CW, Jan 31) 168
8 Coca-Cola Cups sit on judges' table while contestants audition American Idol (Fox, Jan 17) 167
9 Coca-Cola Cups sit on judges' table while contestants audition American idol (Fox, Jan 16) 167
10 El Pollo Loco Teams create and sell new version of Pollo Bowls The Apprentice: LA (NBC, Jan 28) 164
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Jan. 15 - Feb. 11 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality programs. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG.

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