IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Feb. 12 - March 11, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Travelocity Oswald and Danny win trip to Hawaii for arriving in first place The Amazing Race: All-Stars (CBS, March 11) 191
2 Copa Airlines Contestants take flight to Quito The Amazing Race: All-Stars (CBS, Feb. 18) 189
3 Lexus Vehicles are shown at dealership; contestants travel in vehicles The Apprentice: Los Angeles (NBC, March 4) 188
4 Coca-Cola Logo appears onscreen during Ryan Seacrest interviews American Idol (Fox, March 7) 184
5 Travelocity Rob and Amber win trip to Canada for arriving in first place The Amazing Race: All-Stars (CBS, Feb. 18) 182
6 Ford Ty presents a new Super Duty truck to Ryan Extreme Makeover: Home Edition (ABC, March 4) 182
7 Coca-Cola Logo appears onscreen during Ryan Seacrest interviews American Idol (Fox, March 6) 176
8 Sears Tanya shops for a washer and dryer at retailer Extreme Makeover: Home Edition (ABC, Feb. 18) 176
9 Coca-Cola Cups sit on the judges' table during performances American idol (Fox, Feb. 28) 175
10 Coca-Cola Cups sit on the judges' table during performances American idol (Fox, March 8) 173
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Feb. 12 to March 11 period. The Recall Score is the percentage of TV viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG.

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