IAG Top 10 Most-Recalled In-Program Product Placements: Reality

April 9 - May 6, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Ford Ryan Seacrest thanks sponsor during charity show; music available for download on iTunes American Idol (Fox, Apr 25) 198
2 Coca-Cola Ryan Seacrest thanks sponsor during charity show American Idol (Fox, Apr 25) 188
3 Travelocity Oswald and Danny use online travel service to view details of their vacation prize The Amazing Race: All-Stars (CBS, Apr 22) 182
4 Coca-Cola Ryan Seacrest thanks sponsors during charity show American Idol (Fox, Apr 24) 181
5 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, Apr 25) 181
6 Renuzit Teams develop and show commercials for air freshener brand The Apprentice: LA (NBC, Apr 15) 179
7 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, May 2) 174
8 Olay Ribbons Body Wash and spa trip are awarded to winners of reward challenge Survivor: Fiji (CBS, Apr 26) 169
9 Renuzit Super Odor Neutralizer air freshener products appear in teams' commercials The Apprentice: LA (NBC, Apr 22) 168
10 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, Apr 24) 168
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the April 9 to May 6 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG.
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