IAG Top 10 Most-Recalled In-Program Product Placements: Reality

June 4 - July 1, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (Fox, June 25) 185
2 Verizon VCAST service provides show clips and behind-the-scenes footage On the Lot (Fox, June 19) 166
3 George Foreman Grill Nick Smith introduces judge and talks about the grills he sold American Inventor (ABC, June 6) 156
4 Disney Parks Michele Merkin mentions that auditions take place at Disney-MGM Studios The Next Best Thing (ABC, June 13) 153
5 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (Fox, June 11) 148
6 Green Valley Ranch Sponsor of text-message vote contest for viewers Hell's Kitchen (Fox, June 25) 143
7 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (Fox, June 4) 142
8 Nike Contestant wears a red-and-black t-shirt with brand name visible America's Got Talent (NBC, June 26) 140
9 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (Fox, June 18) 140
10 Capital One Sponsor of the "Audience Favorite" award Last Comic Standing (NBC, June 20) 140
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the June 4 to July 1 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG.
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