IAG Top 10 Most-Recalled In-Program Product Placements: Reality

July 9 - Aug. 5, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Green Valley Ranch Julia and Jen win trip to resort as reward for winning a challenge Hell's Kitchen (FOX, Jul 23) 252
2 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (FOX, Jul 9) 228
3 Lipton Kail hides her veto box in package of tea bags during challenge Big Brother 8 (CBS, Jul 10) 221
4 Green Valley Ranch Announcer says the winner will be head chef of a restaurant in resort Hell's Kitchen (FOX, Jul 30) 213
5 Capital One Sponsor of the "Audience Favorite" award Last Comic Standing (NBC, Aug 1) 204
6 Capital One Sponsor of the "Audience Favorite" award Last Comic Standing (NBC, Jul 18) 191
7 Red Rock Julia and Jen visit resort to meet Heather, last season's winner Hell's Kitchen (FOX, Jul 23) 188
8 Capital One Sponsor of the "Audience Favorite" award Last Comic Standing (NBC, Jul 11) 186
9 InTouch Magazine Red Team has a photo shoot as reward for winning a challenge Hell's Kitchen (FOX, Jul 9) 160
10 Nike Logo is visible on Jayanna's sneakers during camping trip Age of Love (NBC, Jul 23) 144
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the July 9 to August 5 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG.
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