IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Oct. 8 to Nov. 4, 2007

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Sears Tracy and Michael shop at retailer's online site for appliances Extreme Makeover: Home Edition (ABC, Oct 28) 175
2 Charmin Ultra Strong bathroom tissue is included in challenge prize Survivor: China (CBS, Oct 25) 164
3 Ford Ty shows the family their new Escape Hybrid Extreme Makeover: Home Edition (ABC, Oct 28) 162
4 Travelocity Azaria and Hendekea win trip to Canada for arriving in first place The Amazing Race 12 (CBS, Nov 4) 150
5 Hooters Restaurant On-screen graphic says Natalie is "Ultimate Hooters girl" Beauty and the Geek (CW, Oct 16) 146
6 British Airways Contestants travel on airline to Ireland The Amazing Race 12 (CBS, Nov 4) 139
7 Ziploc Kim Lyons demonstrates how to cook salmon with Zip'n Steam bags The Biggest Loser (NBC, Oct 30) 139
8 AT&T Sponsor of text-message voting for performers Dancing With the Stars (ABC, Oct 8) 138
9 AT&T Sponsor of text-message voting for performers Dancing With the Stars (ABC, Oct 15) 132
10 Crest Tubes of toothpaste are shown at the tea house for winning team Survivor: China (CBS, Oct 25) 132
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the October 8 - November 4 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in these genres during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked by IAG's In-Program Performance measurement system.
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