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IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Dec. 17, 2007, to Jan. 13, 2008

Published on .

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Playboy Tiffany Fallon is described as "Playmate of the Year" as magazine cover is shown The Celebrity Apprentice (NBC, Jan 3) 217
2 Macy's Donald Trump introduces Terry Lundgren as the head of department store The Celebrity Apprentice (NBC, Jan 10) 216
3 Ford Ty says the couches in the basement are made from real 1965 Mustangs Extreme Makeover: Home Edition (ABC, Jan 13) 216
4 Brita Jillian and Neill install a water filter after discussing benefits of drinking water The Biggest Loser: Couples (NBC, Jan 1) 209
5 Macy's Storefront is visible as the members of Empresario prepare and sell hot dogs The Celebrity Apprentice (NBC, Jan 3) 206
6 Travelocity Sponsor of a trip prize for first place finishers during competition The Amazing Race 12 (CBS, Jan 13) 205
7 Air Japan Nicholas mentions using airline before entering airport The Amazing Race 12 (CBS, Jan 13) 203
8 Pedigree Teams prepare TV commercials for Pedigree Adoption Drive The Celebrity Apprentice (NBC, Jan 10) 193
9 Lufthansa T.K. and Rachel travel on airline to arrive at next destination The Amazing Race 12 (CBS, Dec 30) 182
10 Nokia Sign is visible outside of travel desk that Ronald and Christina use to buy tickets The Amazing Race 12 (CBS, Jan 6) 169
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Dec. 17 to Jan. 13 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.
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