IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Jan. 21, 2008 to Feb. 17, 2008

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Ford Ty opens garage door and reveals new F-150 truck to Gilyeat family Extreme Makeover: Home Edition (ABC, Feb 10) 211
2 Crocs Announcer recaps team challenge from prior week's episode The Celebrity Apprentice (NBC, Feb 7) 203
3 Crocs Teams compete to create bins for shoe recycling campaign The Celebrity Apprentice (NBC, Jan 31) 186
4 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, Jan 22) 181
5 Ziploc Bette-Sue eats vegetables from a plastic bag The Biggest Loser: Couples (NBC, Jan 22) 178
6 Sears Ty and Michael race through department store gathering kitchen supplies Extreme Makeover: Home Edition (ABC, Feb 17) 177
7 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, Feb 6) 174
8 24 Hour Fitness Contestants exercise in gym throughout episode The Biggest Loser: Couples (NBC, Feb 5) 167
9 Sears Design team purchases variety of items at department store for Voisine family Extreme Makeover: Home Edition (ABC, Jan 27) 164
10 Vera Wang Collection Announcer recaps team challenge from prior week's episode The Celebrity Apprentice (NBC, Feb 14) 164
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Jan. 21 to Feb. 17 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.
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