Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

IAG Top 10 Most-Recalled In-Program Product Placements: Reality

March 17, 2008 to April 13, 2008

Published on .

Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Ford Cameron presents a new F-150 truck to the Machinski family Oprah's Big Give (ABC, Apr 6) 177
2 Rolls-Royce Cars transport the winning team to a super-yacht after winning challenge Hell's Kitchen (Fox, Apr 8) 170
3 Ford On-screen graphic identifies Bill Ford as the "Executive Chairman of the Ford Motor Company" American Idol (Fox, Apr 8) 163
4 Apple iPod Caller mentions music player when she asks contestant about last song she downloaded American Idol (Fox, Mar 19) 161
5 Coca-Cola On-screen graphic appears and red bottle images appear on monitors behind Ryan Seacrest American Idol (Fox, Apr 1) 160
6 Wrigley's Extra Jay chews on a stick of gum after returning home from the "Biggest Loser" competition The Biggest Loser (NBC, Apr 1) 151
7 Coca-Cola Cups sit on the judges' table during performances American Idol (Fox, Apr 9) 150
8 Herbal Essences Winners of reward challenge receive cleaning products to use at "Great Escape" spa Survivor: Micronesia (CBS, Mar 19) 149
9 Coca-Cola On-screen graphic appears and red bottle images appear on monitors behind Ryan Seacrest American Idol (Fox, Mar 18) 147
10 Ford Chikezie stands in front of a wall with Ford logo in video montage American Idol (Fox, Mar 26) 145
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the March 17 to April 13 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.
Most Popular
In this article: