Nielsen IAG PlaceViews Product Placement Activity Report

NBC's 'The Jay Leno Show' and AT&T Top Month of September

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
August 31 - September 27, 2009
Brand Category Total # Occurrences
AT&T Telecom 50
Nike Apparel 32
Dolby Business Services 18
24 Hour Fitness Fitness Centers 16
Planet Hollywood Hotels/Resorts 16
Mercedes-Benz Autos 14
Chevrolet Autos 13
Ford Autos 13
Facebook Website 12
Pepsi Soft Drinks 12
Star Trac Exercise Equipment 12
TOP 10 SHOWS WITH PRODUCT PLACEMENT
August 31 - September 27, 2009
Program Network Total # Occurrences
The Jay Leno Show NBC 184
America's Got Talent NBC 64
America's Next Top Model CW 64
Melrose Place CW 57
The Beautiful Life: TBL CW 54
Gossip Girl CW 52
The Biggest Loser NBC 48
Shaq vs. ABC 43
Glee Fox 42
The 61st Primetime Emmy Awards CBS 38
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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