Nielsen IAG PlaceViews Product-Placement Activity Report

NBC's 'The Jay Leno Show' and AT&T Top Month of October

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Sept. 28 to Oct. 25, 2009
Brand Category Total # Occurrences
AT&T Telecom 45
Nike Apparel 33
24 Hour Fitness Fitness Centers 21
Star Trac Exercise Equipment 20
Macy's Department Store 17
Apple Laptop Computer Systems 16
YouTube Websites 16
Dolby Business Services 14
Ford Autos 14
Toyota Autos 14
Twitter Websites 14
TOP 10 SHOWS WITH PRODUCT PLACEMENT
September 28 - October 25, 2009
Program Network Total # Occurrences
The Jay Leno Show NBC 249
The Biggest Loser NBC 65
Melrose Place CW 63
Dancing with the Stars ABC 62
The Amazing Race 15 CBS 61
America's Next Top Model CW 53
Extreme Makeover: Home Edition ABC 45
Gossip Girl CW 43
Shark Tank ABC 35
NCIS: Los Angeles CBS 31
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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