Nielsen IAG PlaceViews Product Placement Activity Report

NBC's 'The Jay Leno Show' and AT&T Top 2009

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Jan. 1 to Nov. 29, 2009
Brand Category Total # Occurrences
AT&T Telecom 422
Coca-Cola Soft Drinks 319
Apple Computer Systems 271
Ford Autos 251
24 Hour Fitness Fitness Centers 249
Nike Apparel/Shoes 247
Dell Computer Systems 207
Chevrolet Autos 199
Star Trac Exercise Equipment 156
Dolby Business Services 138
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Jan. 1 to Nov. 29, 2009
Program Network Total # Occurrences
The Jay Leno Show NBC 1,015
The Biggest Loser NBC 704
American Idol Fox 553
Extreme Makeover: Home Edition ABC 483
The Celebrity Apprentice NBC 428
America's Next Top Model CW 380
Dancing With the Stars ABC 331
The Amazing Race 14 CBS 270
The Amazing Race 15 CBS 195
Gossip Girl CW 192
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total number of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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