Nielsen IAG PlaceViews Product-Placement Activity Report

NBC's 'The Jay Leno Show' and Coca-Cola the Highest Scoring Show and Brand of the Month

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Jan. 18 to Feb. 14, 2010
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 43
Nike Apparel 32
Apple Computer Systems 22
Ford Autos 22
24 Hour Fitness Fitness Centers 21
Toyota Autos 19
Disney Parks Entertainment Parks 18
Dell Computer Systems 17
Microsoft Computer Software 16
Dolby Business Services 15
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Jan. 18 to Feb. 14, 2010
Program Network Total # Occurrences
The Jay Leno Show NBC 315
American Idol Fox 85
Extreme Makeover: Home Edition ABC 70
The Biggest Loser NBC 57
The Grammy Awards CBS 49
Life Unexpected CW 29
The Amazing Race 16 CBS 25
Chuck NBC 21
Undercover Boss CBS 20
Mercy NBC 19
Saturday Night Live Presents: Sports All-Stars NBC 19
The Office NBC 19
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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