Nielsen IAG PlaceViews Product Placement Activity Report

Fox's 'American Idol' and Coca-Cola Top the List

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Feb. 15 to March 14, 2010
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 86
AT&T Telecommunications 55
Nike Apparel 31
Under Armour Apparel 25
Chevrolet Autos 19
Apple iPod/iTunes Digital Audio 16
VitaminWater Bottled Water 16
Apple Computer Systems 15
Ford Autos 15
7-Eleven Convenience Stores 14
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Feb. 15 to March 14, 2010
Program Network Total # Occurrences
American Idol Fox 188
The Amazing Race 16 CBS 92
The Academy Awards ABC 45
The Biggest Loser NBC 41
The Celebrity Apprentice NBC 37
Extreme Makeover: Home Edition ABC 36
Undercover Boss CBS 25
Oscars Red Carpet 2010 ABC 24
NCIS: Los Angeles CBS 19
The 41st NAACP Image Awards Fox 19
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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