Nielsen IAG PlaceViews Product Placement Activity Report

NBC's 'The Celebrity Apprentice' and AT&T Top the Month

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
March 15 to April 11, 2010
Brand Category Total # Occurrences
AT&T Telecommunications 74
Coca-Cola Soft Drinks 71
Apple Computer Systems 38
Nike Apparel 38
Under Armour Apparel 35
24 Hour Fitness Fitness Centers 30
Chevrolet Autos 24
Ford Autos 23
Dolby Business Services 22
Trump Hotels 21
TOP 10 SHOWS WITH PRODUCT PLACEMENT
March 15 to April 11, 2010
Program Network Total # Occurrences
The Celebrity Apprentice NBC 205
American Idol Fox 145
The Amazing Race 16 CBS 96
The Biggest Loser NBC 83
America's Next Top Model CW 63
Extreme Makeover: Home Edition ABC 60
Gossip Girl CW 56
High Society CW 48
Dancing with the Stars ABC 47
Melrose Place CW 44
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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