Nielsen IAG PlaceViews Product-Placement Activity Report

AT&T and NBC's 'The Apprentice' Top the Month

Published on .

Reprints Reprints


TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Sept. 13 to Oct. 10, 2010
Brand Category Total # Occurrences
AT&T Telecommunications 37
Chevrolet Autos 35
Ford Autos 28
Apple Computer Systems 27
Rosemount Estate Wine Alcoholic Beverages 27
Vogue Magazines 27
Cybex Exercise Equipment 22
Microsoft Computer Software 18
Twitter Websites 18
Macy's Department Stores 17
Nike Apparel 17
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Sept. 13 to Oct. 10, 2010
Program Network Total # Occurrences
The Apprentice NBC 74
The Amazing Race 17 CBS 65
Extreme Makeover: Home Edition ABC 63
America's Next Top Model CW 60
Undercover Boss CBS 56
Dancing With the Stars ABC 48
Fashion's Night Out 2010 CBS 44
The Biggest Loser NBC 41
Hell's Kitchen Fox 38
Chase NBC 31
Source: The Nielsen Co.
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Total # of occurrences reflect the number of show segments in which a brand placement appears. Based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
In this article:
Most Popular