Nielsen IAG Product Placement Activity Report

'American Idol' and Coca-Cola Top Month of February

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
February 2 - March 1, 2009
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 58
24 Hour Fitness Fitness Centers 33
Ford Autos 24
AT&T Wireless Products/Services 20
Kodak Cameras 20
Apple Laptop Computer Systems 19
Chevrolet Autos 14
Mercedes-Benz Autos 13
Star Trac Exercise Equipment 13
Everlast Sporting Equipment 12
TOP 10 SHOWS WITH PRODUCT PLACEMENT
February 2 - March 1, 2009
Program Network Total # Occurrences
American Idol Fox 116
The Biggest Loser NBC 94
The Amazing Race 14 CBS 67
Extreme Makeover: Home Edition ABC 48
The Celebrity Apprentice NBC 40
The Academy Awards ABC 39
Friday Night Lights NBC 38
Chuck NBC 35
The Oscars Red Carpet 2009 ABC 34
90210 CW 32
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox, and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.



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