Nielsen IAG Product Placement Activity Report

Coca-Cola and 'The Celebrity Apprentice' Top Month of March

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
March 2 - March 29, 2009
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 80
AT&T Wireless Products/Services 75
24 Hour Fitness Fitness Centers 32
Apple Laptop Computers 30
Chevrolet Autos 23
Playboy Magazines 23
Dell Monitors Computers 21
Ed Hardy Apparel 18
Apple Computers 16
Ford/Toyota (tie) Autos 15
TOP 10 SHOWS WITH PRODUCT PLACEMENT
March 2 - March 29, 2009
Program Network Total # Occurrences
The Celebrity Apprentice NBC 234
American Idol Fox 159
America's Next Top Model CW 126
The Biggest Loser NBC 88
The Amazing Race 14 CBS 87
Extreme Makeover: Home Edition ABC 78
Dancing With the Stars ABC 64
Friday Night Lights NBC 51
Chuck NBC 26
30 Rock NBC 25
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox, and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total number of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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