Nielsen IAG Product Placement Activity Report

'The Celebrity Apprentice' and AT&T Top Month of April

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
March 30 - April 26, 2009
Brand Category Total # Occurrences
AT&T Wireless Products/Services 59
Coca-Cola Soft Drinks 55
Ford Autos 41
Apple Laptop Computers 38
24 Hour Fitness Fitness Centers 32
Dell Monitors Computers 29
Apple Computers 24
Playboy Magazines 21
CoverGirl Cosmetics 20
Seventeen Magazines 17
TOP 10 SHOWS WITH PRODUCT PLACEMENT
March 30 - April 26, 2009
Program Network Total # Occurrences
The Celebrity Apprentice NBC 158
American Idol Fox 108
The Biggest Loser NBC 105
America's Next Top Model CW 104
90210 CW 83
The Amazing Race 14 CBS 76
Dancing With the Stars ABC 53
Extreme Makeover: Home Edition ABC 45
Miss USA 2009 NBC 45
The 44th Annual Academy of Country Music Awards CBS 44
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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