Nielsen IAG Product Placement Activity Report

The CW's 'Hitched or Ditched' and Chevrolet Top Month of June

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
June 8 - July 5, 2009
Brand Category Total # Occurrences
Chevrolet Autos 14
Ford Autos 9
Petzi Sporting Equipment 7
Atlantis Hotels/Resorts 6
Nike Apparel 6
Domaine Chandon Wine 4
Facebook Website 4
Fairmont Hotels/Resorts 4
Microsoft Bing Website 4
San Manuel Hotels/Resorts 4
Skype Telecom 4
Twitter Website 4
TOP 10 SHOWS WITH PRODUCT PLACEMENT
June 8 - July 5, 2009
Program Network Total # Occurrences
Hitched or Ditched CW 40
I'm a Celebrity ... Get Me Out of Here! NBC 18
Jimmy Kimmel Live (prime time) ABC 15
Valentine CW 14
America's Got Talent NBC 13
The Bachelorette ABC 11
The Chopping Block NBC 11
Mental Fox 9
Surviving Suburbia ABC 9
The Philanthropist NBC 9
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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