Nielsen IAG Product-Placement Activity Report

The NBC's 'Great American Road Trip' and El Monte RV Top Month of July

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
July 6 - Aug. 2, 2009
Brand Category Total # Occurrences
El Monte RV Dealership 17
Palms Hotels/Resorts 12
Nike Apparel 11
MySpace Website 8
Ford Autos 8
Chevrolet Autos 7
FullTiltPoker.com Website 6
Bon Appetit Magazine 5
Francis Coppola Wine 5
Twitter Website 5
TOP 10 SHOWS WITH PRODUCT PLACEMENT
July 6 - August 2, 2009
Program Network Total # Occurrences
Great American Road Trip NBC 37
Big Brother 11 CBS 36
Easy Money CW 36
America's Got Talent NBC 35
The Chopping Block NBC 34
Valentine CW 25
The Philanthropist NBC 24
So You Think You Can Dance Fox 16
The Bachelorette ABC 13
Face the Ace NBC 12
The Superstars ABC 12
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.


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