Nielsen IAG Product Placement Activity Report

ABC's 'Who Wants to Be a Millionaire' and AT&T Top Month of August

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Aug. 3-30, 2009
Brand Category Total # Occurrences
AT&T Telecom 66
Nike Apparel 25
El Monte RV Dealership 17
Skype Telecom 17
Atlantis Hotels/Resorts 15
DC Shoes Apparel 13
Kodak Theatre Theatre 12
Olhausen Pool Tables 12
Dell Computer Monitors 10
Planey Hollywood Hotels/Resorts 10
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Aug. 3-30, 2009
Program Network Total # Occurrences
Who Wants to Be a Millionaire ABC 162
America's Got Talent NBC 81
Great American Road Trip NBC 62
There Goes the Neighborhood CBS 61
Big Brother 11 CBS 48
Miss Universe 2009 NBC 48
Easy Money CW 37
Shark Tank ABC 33
Teen Choice Awards 2009 Fox 30
Shaq vs. ABC 22
Source: The Nielsen Company
Prime time entertainment programming on 5 broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total # of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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