Nielsen IAG Top 10 Most-Recalled In-Program Placements: Dramas/Sitcoms

Feb. 1-28, 2010

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Radii Footwear Candace shows a retail clerk a photo of sneakers to identify The Forgotten (ABC, Feb 9) 198
2 BlackBerry Marc says Wilhelmina will text someone if Betty loses her attention Ugly Betty (ABC, Feb 10) 186
3 Jagermeister Alex asks Phil about liquor after collecting empty bottles; Luke holds bottle in kitchen Modern Family (ABC, Feb 3) 177
4 Rolex Bobby Fox says he got past the security chief of Cuba by bribing him with a watch Castle, (ABC, Feb 8) 155
5 BlackBerry Sarah looks at a downloaded photo of Chuck on her wireless device Chuck (NBC, Feb 1) 150
6 Marshmallow Fluff Spread David Wallace uses marshmallow cream to fix a sandwich The Office (NBC, Feb 4) 148
7 Dodge Gibbs and Tobias pull up to the gas station in a Challenger NCIS (CBS, Feb 9) 142
8 Apple Gabe talks to his boss on a laptop; daycare center admissions officer uses laptop The Office (NBC, Feb 4) 141
9 Microsoft Windows logo is visible on Chloe's phone while she texts Stephen Smallville (CW, Feb 12) 135
10 The Washington Post Price shows a newspaper article about Rachel and Rebecca's disappearance Past Life (FOX, Feb 9) 134
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