|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Radii Footwear||Candace shows a retail clerk a photo of sneakers to identify||The Forgotten (ABC, Feb 9)||198|
|2||BlackBerry||Marc says Wilhelmina will text someone if Betty loses her attention||Ugly Betty (ABC, Feb 10)||186|
|3||Jagermeister||Alex asks Phil about liquor after collecting empty bottles; Luke holds bottle in kitchen||Modern Family (ABC, Feb 3)||177|
|4||Rolex||Bobby Fox says he got past the security chief of Cuba by bribing him with a watch||Castle, (ABC, Feb 8)||155|
|5||BlackBerry||Sarah looks at a downloaded photo of Chuck on her wireless device||Chuck (NBC, Feb 1)||150|
|6||Marshmallow Fluff Spread||David Wallace uses marshmallow cream to fix a sandwich||The Office (NBC, Feb 4)||148|
|7||Dodge||Gibbs and Tobias pull up to the gas station in a Challenger||NCIS (CBS, Feb 9)||142|
|8||Apple||Gabe talks to his boss on a laptop; daycare center admissions officer uses laptop||The Office (NBC, Feb 4)||141|
|9||Microsoft||Windows logo is visible on Chloe's phone while she texts Stephen||Smallville (CW, Feb 12)||135|
|10||The Washington Post||Price shows a newspaper article about Rachel and Rebecca's disappearance||Past Life (FOX, Feb 9)||134|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in dramas and sitcoms on the broadcast networks during the Feb. 1-28 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing dramas and sitcoms. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.