Nielsen IAG Top 10 Most-Recalled In-Program Product Placements: Network Dramas/Sitcoms

Jan. 19-Feb. 15, 2009

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 BlackBerry Chad asks Dick to hold his wireless device while he plays footbal Worst Week (CBS, Feb 2) 216
2 Hummer Wolfe and Calleigh drive to a crime scene in the H2 CSI: Miami (CBS, Feb 2) 204
3 Hallmark On-screen graphic promotes a sponsored movie airing after the program Cold Case (CBS, Jan 25) 187
4 Howard Johnson Stabler tells Geno to check into the hotel; later Finn tells Stabler about an incident there Law & Order: SVU (NBC, Feb 3) 187
5 Everlast Connor and Daniel wear boxing headgear when Connor confronts Daniel about Molly Ugly Betty (ABC, Feb 5) 177
6 BlackBerry Eleanor walks in on Sam naked when retrieving her wireless device; Angela says she's getting hers "blinged" Worst Week (CBS, Jan 19) 176
7 Ford The Shelby Snake logo is seen on the Mustang throughout the episode Knight Rider (NBC, Feb 4) 175
8 Lexus Bree shows her new car to her neighbors and describes some of its features Desperate Housewives (ABC, Feb 8) 172
9 Everlast Connor confides in Daniel and later confronts him while they are in a boxing ring Ugly Betty (ABC, Feb 5) 171
10 Ford KITT transforms into a Ford truck before entering the woods to search for Michael Knight Rider (NBC, Feb 4) 168
Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Dramas and Sitcoms on the broadcast networks during the January 19 to February 15 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/ product of an In-Program placement they were exposed to during the normal course of viewing these programs. These scores are then indexed against the mean score for all placements occurring in these genres during the time period (Recall Index). 100 equals average.

Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.
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