Nielsen IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Dece. 15, 2008, to Jan. 18, 2009

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Jell-O Alison Sweeney says brand will be providing the grand prize of $250,000 The Biggest Loser: Families (NBC, Dec 16) 210
2 Coca-Cola Red cups sit on the judges' table during contestant auditions American Idol (Fox, Jan 14) 174
3 Brita Jillian Michaels tells David and Daniel to stay hydrated and use the water filter and pitcher The Biggest Loser: Couples (NBC, Jan 6) 171
4 Ford Ty presents the Drumm family with a new 2010 Fusion Hybrid and its features are described Extreme Makeover: Home Edition (ABC, Jan 18) 170
5 Goodyear Jason points out blimp during date and scrolling messages for Melissa appear on blimp The Bachelor (ABC, Jan 12) 168
6 Coca-Cola Red cups sit on the judges' table during contestant auditions American Idol (Fox, Jan 13) 166
7 24 Hour Fitness Signs appear in the gym and near the stage throughout the episode The Biggest Loser: Couples (NBC, Jan 6) 152
8 24 Hour Fitness Signs appear in the gym and near the stage throughout the episode The Biggest Loser: Couples (NBC, Jan 13) 151
9 Ziploc Box of food storage bags sits on a counter as Vicky describes her daily routine The Biggest Loser: Families (NBC, Dec 16) 142
10 Disney Jason and Jillian go on date at Disney Hall concert venue The Bachelor (ABC, Jan 12) 138
Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Dec. 15, 2008, to Jan. 18, 2009, period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, only first-run episodes were considered. Both planned and incidental exposures were included.
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